• Apr 24, 2013
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    5 Areas Where Big Data is Making Big Moves

    Ok, so by now you know that we love data—all kinds of data Big and Small. We’ve written about how data is trending these days in marketing, search and technology, but as Big Data becomes a common phrase in our everyday vocabulary, we’ve noticed it’s helping in many surprising ways. We did a quick review of what we’ve seen so far, and made a list of five unexpected places where data is making big moves.

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  • Apr 16, 2013
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    Don’t Let Old Processes Become New Obstacles

    A recent article in Forbes magazine titled: “Increase Big Data Opportunities and Minimize Obstacles,” explores the results of a study done by the CMO Council. The results of this study point out that CMOs and CIOs consider big data part opportunity and part obstacle.52 percent of marketers and 45 percent of IT professionals believe functional silos block aggregation of data from across the organization. That’s a big percentage.

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  • Apr 8, 2013
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    Telling a Story with Data

    We live in a visual society. Like the saying goes, “A picture is worth a thousand words.” Pictures make stories more interesting, help convey information, and give readers a deeper understanding of what’s going on. When information is visual, it just makes more sense. This same concept applies to data. Large amounts of data can be extremely overwhelming. Once you’ve gathered all the data you need, how can you arrange it so it’s easy to view and put to use? More importantly, how can this large amount of data be made simple to understand for the average person?

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