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May 20, 2013- By- 0 comments
Let’s take a look at this scenario. A young man walks into a car dealership. He’s dressed in nice slacks and designer shoes. He looks like he just came from a nice restaurant or perhaps a corporate job. As the salesman, you’re thinking that he’s a young, single businessman. Your mind automatically connects him to sports cars in flashy colors that will draw attention to his youth and need for excitement. Often times, the best way to give your customers the product and service that they really need is by putting yourself in their shoes.
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Apr 24, 2013- By- 0 comments
Ok, so by now you know that we love data—all kinds of data Big and Small. We’ve written about how data is trending these days in marketing, search and technology, but as Big Data becomes a common phrase in our everyday vocabulary, we’ve noticed it’s helping in many surprising ways. We did a quick review of what we’ve seen so far, and made a list of five unexpected places where data is making big moves.
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Apr 16, 2013- By- 0 comments
A recent article in Forbes magazine titled: “Increase Big Data Opportunities and Minimize Obstacles,” explores the results of a study done by the CMO Council. The results of this study point out that CMOs and CIOs consider big data part opportunity and part obstacle.52 percent of marketers and 45 percent of IT professionals believe functional silos block aggregation of data from across the organization. That’s a big percentage.
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