The Marketing Genetics Advantage
- Gain deep insight into consumer purchase behavior using robust, accurate and recent transactional data
- Recognize more opportunities to up-sell, cross-sell and reactivate dormant accounts
- Target prospects with interests and buying patterns similar to your best customers
Sourced from more than 1400 catalog merchandise mailers, Marketing Genetics collectively pools shopping cart purchase detail from the past two years.
The Marketing Genetics database contains:
90+ million individuals
50+ million households
44+ million last 3 months purchase transactions
30+ million emails
$1 trillion last 12 months transactions
Marketing Genetics data provides powerful insight into your customers’ discretionary buying patterns, their product interests and their demographics so you can recognize up-sell / cross-sell opportunities and help reactivate accounts.