Data-Driven Marketing Solutions Provider, Infogroup, Hires Two Industry Leaders
Mike Fisher Joins as President of Yesmail Interactive; Don Patrick Becomes President & COO, Enterprise Marketing Solutions
(OMAHA, NE) – September 7, 2011 – Infogroup, the leading provider of targeted high-value sales and marketing data, customer and market intelligence, and innovative digital engagement solutions, today announced that two leading marketing executives have joined the firm: Mike Fisher as President, Yesmail Interactive and Don Patrick as President & COO of Enterprise Marketing Solutions. Mr. Patrick and Mr. Fisher will both report to Infogroup President & CEO Clare Hart and join the company’s Leadership Team.
Yesmail is one of the largest email and interactive marketing providers enabling interactive marketers, including many of the world’s leading brands, to connect and engage with their customers to grow revenue and increase loyalty. Mr. Fisher has held successful leadership roles at Alterian and Epsilon. As President, Yesmail Interactive, Mr. Fisher will leverage his experience in those roles to spearhead the continued innovation and leadership of Yesmail’s email, mobile and social marketing applications. He will also be responsible for leveraging Yesmail Interactive’s digital capabilities together with Infogroup’s data and interactive marketing capabilities to conceive and deploy integrated multichannel solutions to deliver outsized results for Infogroup clients.
Mr. Patrick, an accomplished leader at marketing solutions firms Alterian and Merkle, will lead Infogroup’s Enterprise Marketing Solutions division, partnering with Franklin Rios, President and Chief Revenue Officer, Enterprise Marketing Solutions. Infogroup’s Enterprise Marketing Solutions division provides integrated marketing, data and data processing solutions to enterprise marketers. Mr. Patrick will have responsibility for product, marketing, go-to-market strategy, client account management, service delivery, technology and business P&L for Enterprise Marketing Solutions. Mr. Rios will have responsibility for Enterprise Marketing Solutions’ sales strategy and management, including acquisition of new clients and sale of products and services. Mr. Rios will also be responsible for the continued leadership and growth of the Infogroup list management and brokerage, non-profit and acquisition email businesses.
“The additions of Mike and Don to the Infogroup leadership team brings additional significant and successful industry experience to the company,” Ms. Hart said, “Their expertise will help drive more innovation leading to enhanced results and greater growth for our clients. Infogroup will continue to lead the market with our unique array of high-value data, interactive capabilities and integrated marketing solutions. I am delighted to have Mike and Don join Infogroup and work closely with me and our highly talented team to power our clients’ business growth.”
“I am thrilled to join an organization as strong and focused as Infogroup,” said Mr. Fisher, “The combination of Yesmail Interactive as an email & digital marketing solutions service provider and Infogroup’s data, multichannel marketing solutions and excellent client relationships provide a tremendous base for additional growth.”
“Infogroup has impressive solutions, great clients and a very dedicated team,” added Mr. Patrick, “I look forward to working with the team to drive business value and ROI for our clients looking to acquire, retain and maximize their customers across all marketing channels.”
Previously, Mr. Fisher was SVP Sales and Marketing, Americas for Alterian Software from 2008 to 2011 where he successfully built and managed the company’s North American sales team and during his tenure increased sales by more than 40% annually. Before Alterian, Mr. Fisher was at Epsilon as Vice President and General Manager, Financial Services where he developed and delivered integrated data and marketing solutions to clients in the financial services vertical. Mr. Fisher also worked at DoubleClick and Unisys Corporation. Mr. Fisher has a Masters of Arts, Organizational Leadership from Lewis University and BS, Communication from Illinois State University.
Mr. Patrick previously served as Senior Vice President – Managed Services at Alterian from April 2010 to August 2011. Prior to that, he was with Merkle from 1997-2010, most recently as the company’s Executive Vice President & Chief Operating Officer. In addition, Mr. Patrick has served as Vice President at JP Morgan. He holds a BA from St. Lawrence University and an MBA from the University of Chicago.
Infogroup helps companies increase sales and customer loyalty through our high value data, market intelligence and innovative digital solutions. We uncover and unlock revenue growth by enabling our clients – from local businesses to Fortune 100 companies – to connect and engage with their most valuable audiences millions of times each day. Infogroup data powers the top 5 internet search engines and 90% of the GPS systems in North America. For more information, please visit www.infogroup.com.