Data-driven marketing solutions provider expands digital leadership and hires top industry executive to advance company’s corporate strategy and leading edge marketing solutions
Omaha, NE – July 23, 2018 – Infogroup, a leading provider of data and multichannel marketing solutions, announced today the hiring of Andrew Bloom to head up its Enterprise Data Solutions division.
“The addition of Andrew Bloom will strengthen our growing roster of digital leadership at Infogroup,” said Mike Iaccarino, chairman and CEO of Infogroup. “Andrew’s extensive knowledge in digital marketing, combined with a strong sales background, will be a valuable asset to further the company’s continued transformation."
Bloom is an accomplished general management, business and corporate development executive and brings to the role over 20 years of global experience in high growth public and start-up companies in the digital content, advertising, data and technology sectors. Prior to Infogroup, he held several executive roles at Sizmek (formerly known as MediaMind and Eyeblaster) where he was instrumental in revenue growth, new product development and strategic partnership and channel expansion. He was part of the executive team that completed a successful IPO of MediaMind in 2010, sale of MediaMind to DG in 2011, spin out of the digital assets to form a new public company called Sizmek in 2014, sale to private equity in 2016 and merger with RocketFuel (a public company) in 2017.
Prior to Sizmek, Bloom served as vice president of agency sales and partnership development at Spot Runner. Prior to Spot Runner, he held senior positions at Getty Images and The Accelerator Group, a New York-based technology incubator. He is a well-known figure in the digital media industry, and his expertise in data partnerships, channel development, account management, sales and go-to-market strategy will enhance Infogroup’s ability to meet the needs of our customers as we continue to provide quality innovative solutions and information services to the marketplace. Bloom is based in New York City, and is the latest addition to a team of new digital talent that’s been brought onboard to drive the company’s transformation.
"I'm thrilled to join Infogroup and be part of this talented team of innovators," said Bloom. "I look forward to leading the charge in leveraging Infogroup's quality data and marketing technologies to bring advanced analytics, business knowledge and next level solutions to our enterprise clients.”
Infogroup is a leading provider of data and data-driven marketing solutions. Infogroup provides data, technology, and services that help marketers acquire new customers and maximize the value of existing relationships. The company’s data and marketing solutions help clients of all sizes, from local SMBs to FORTUNE 100™ enterprises, increase sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 280 million individuals and 24 million businesses. For more information, visit www.infogroup.com.