Omaha, Neb. (October 10, 2017) — Infogroup Data Solutions, the leading provider of business and consumer media management solutions, has been selected as the digital and media management service provider for Scranton Gillette Communications (SGC)/SGC Horizon, a business-to-business (B2B) media company.
SGC/SGC Horizon owns more than 20 recognized brands and events serving diverse industries that include, among others, infrastructure, healthcare, construction equipment, and residential and commercial building. The company has partnered with Infogroup Data Solutions to deliver advanced digital strategies and media management techniques that will maximize exposure and data monetization.
“We chose Infogroup Data Solutions to manage our media assets because of their superior data resources, extensive digital network, and depth of knowledge across markets and channels,” says Robert Haas, SGC/SGC Horizon’s senior vice president of strategic product development & marketing. “This partnership will help us expand our capabilities, boost brand awareness, and deliver effective communication channels for our clients and audiences in the business-to- business marketplace.”
“It is a privilege to partner with Scranton Gillette Communications, one of the fastest-growing companies in B2B publishing,” says Jeff Adee, senior vice president and general manager of Infogroup Data Solutions. “We look forward to helping them achieve even better results with our latest solutions.”
“We are thrilled at the addition of an award-winning company like SGC/SGC Horizon to our roster,” adds Michael Iaccarino, chairman and CEO of Infogroup. “Infogroup Data Solutions’ growing client base is a true testament to our commitment to innovation on behalf of our partners.”
Infogroup is a big data, analytics and marketing services provider that delivers best-in-class data-driven, customer-centric technology solutions. Our data and software-as-a-service (DaaS & SaaS) offerings help clients of all sizes, from small companies to FORTUNE 100TM enterprises, increase their sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 245MM individuals and 25MM businesses, which is distributed real-time to our clients.
About Scranton Gillette Communications/SGC Horizon
Established in 1905, SGC/SGC Horizon is a fourth-generation family-owned business-to- business communications company, named by Folio magazine as one of the 40 fastest-growing companies. SGC/SGC Horizon produces award-winning print, digital, event and Web products that connect buyers and sellers in a host of industries, including roads and bridges, water purification, storm water and erosion control, water and waste water, lighting and decor, healthcare imaging technology and cardiology diagnostics, construction equipment, residential and commercial construction, pipe organ and church music, and tomorrow’s smart cities.