Infogroup Signs Multi-Year Agreement with Specialty Retailer, Journeys
Infogroup to Launch Comprehensive Multi-Channel Marketing Solution Geared Toward Increasing Customer Engagement, Loyalty, and Revenue
Infogroup, the leading provider of targeted high-value sales and marketing data, customer and market intelligence, and innovative digital engagement solutions, today announced that it has signed a multi-year agreement with specialty retailer Journeys to provide a full suite of multi-channel marketing services.
Under the terms of the agreement, Infogroup will provide full service marketing support to Journeys' brand. Infogroup's multi-channel marketing solution and related account management services will enable Journeys to launch, analyze, integrate, automate and manage their multi-channel marketing campaigns from a single platform. In addition, Infogroup will provide marketing services geared toward increasing retention and loyalty among Journeys' customer base and personalized permission-based electronic marketing communications to its customers via email and mobile applications.
"In the competitive retail industry, it's important to engage our customer base with relevant and timely communications that reinforce our brand and provide value to the customer," said Wade Jones, Director of Visual Merchandising and Catalog for Journeys. "The solution that Infogroup offers provides us a very clear view of our customers, allowing us to effectively measure and track relationships that are critical to our business. Infogroup provides us with the platform and support necessary to enhance our customers' experience with the Journeys brand."
"In today’s challenging economy, Infogroup's multichannel marketing solutions continue to be a highly effective way to build brand recognition, loyalty and fuel business growth," said Clare Hart, President and CEO of Infogroup. "Our tools and resources, in particular our talented team of professionals, enable Journeys to connect with and engage their customers through our innovative technology and creative messaging."
Infogroup helps companies increase sales and customer loyalty through our high value data, market intelligence and innovative digital solutions. We uncover and unlock revenue growth by enabling our clients – from local businesses to Fortune 100 companies – to connect and engage with their most valuable audiences millions of times each day. Infogroup data powers the top 5 internet search engines and 90% of the GPS systems in North America. For more information, please visit www.infogroup.com.