Solution enables Britain’s leading gym operator to harness customer data to deliver real-time communications

CHICAGO, IL – June 5, 2017 - Yes Lifecycle Marketing today announced that PureGym has upgraded to Yes Lifecycle Marketing’s cross-channel marketing and analytics platform, Yesmail360i, which will enable PureGym to implement targeted lifecycle marketing programs informed by real-time customer data.

PureGym, who pioneered the model for affordable, flexible, high-quality fitness clubs in the UK, renewed with Yes Lifecycle Marketing as it’s go-to partner for its CRM and CRM analytics, Deliverability Intelligence, and full-service message management. PureGym’s no-contract business model means it is important that they have access to the latest and most relevant customer data, and use this to create targeted offers as they seek to retain and increase value for gym members.

The partnership has allowed PureGym to improve insight into their customer data. “Yesmail360i’s robust data visualization provides our CRM team with a platform to easily target, create, and quickly deploy marketing messages,” said Stephen Rowe, Chief Marketing Officer, PureGym. “Now we have the ability to identify quickly and more accurately a variety of member states, so we can deliver personalized communications.

“PureGym is a real game changer in the industry. They have always put their members at the center of their business decisions,” said Charles-Augustus Nas-Omogiafo, Director, Client Services, Yes Lifecycle Marketing. “Their choice of Yesmail360i to build an insights-driven marketing communication program is a firm statement of that commitment. We’re excited to be their partner and work with them to grow targeted member communications across multiple digital channels.”

Key reasons PureGym selected Yes Lifecycle Marketing include:

  • Yesmail360i's ability to collect data from disparate sources and map it to business needs
  • data management technology that offers a comprehensive view of their customers
  • reduced time to market based on the speed of analysis and segmentation
  • proactive client services who provide campaign best practices and identify potential marketing opportunities

“We believe PureGym’s selection of Yes Lifecycle Marketing as their CRM marketing technology platform gives them the ability to use real-time data to speak to club members, and enable them to create amazing customer experiences,” said Michael Fisher, president of Yes Lifecycle Marketing.

 

About PureGym
PureGym is the UK’s leading gym operator providing low-cost and high-quality fitness facilities for over 930,000 members spread across 180+ sites. PureGym was launched in 2008 and pioneered the model for affordable, flexible, high-quality fitness clubs in the UK. Members pay monthly and have no contract commitment. Most of its gyms are open 24 hours a day across the UK and offer a full range of high specification equipment including cardiovascular equipment, fixed-resistance and free weights. Each gym offers up to 80 group exercise classes each week delivered by over 1,700 personal trainers. In May 2013 funds affiliated with CCMP Capital Advisors, LLC bought a majority stake in the business. 

About Yes Lifecycle Marketing
Yes Lifecycle Marketing provides solutions that orchestrate cross-channel marketing communications to drive results and revenue. This is accomplished by leveraging technology, data, analytics, creative, and strategy to activate and optimize insights-driven, real-time, relevant communications. This holistic approach gives marketers the ability to source a full-service offering of best-of-breed technology and solutions from a single vendor in order to achieve their desired outcomes across all on and offline channels. To learn more, call 1-877-937-6245, email sales@yeslifecyclemarketing.com or visit www.yeslifecyclemarketing.com.

About Infogroup
Infogroup is a big data, analytics and marketing services provider that delivers best in class data-driven, customer-centric technology solutions. Our data and software-as-a-service (DaaS & SaaS) offerings help clients of all sizes, from small companies to FORTUNE 100TM enterprises, increase their sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 245MM individuals and 25MM businesses, which is distributed real-time to our clients.