Recent Survey from Infogroup and Lincoln Electric System Reveals Customer Insights on Renewable Energy
OMAHA, NE – December 3, 2013 – Infogroup, the leading provider of high-value data and multichannel marketing solutions, recently worked with Lincoln Electric System (LES), an electric utility company in Lincoln, Neb. to conduct a survey of LES’ residential customers in order to gauge interest in renewable energy.
The survey of over 400 adults concluded that customers want renewable power and are split in their interest in paying more for it. Seventy-six percent viewed renewable energy in a positive light with 44 percent indicating that they were not willing to pay any increases associated with renewable energy. Of the 56 percent that were willing to pay more for renewable energy, 26 percent of them said they would pay $1 to $5 more per month.
“We hired Infogroup to do an independent analysis in order to make the survey as neutral as possible on any of the issues that were asked," said Marc Shkolnick, LES’ manager of energy services. “The results give a strong indication of our customers’ opinions on renewable energy and will help us keep these insights at the forefront as we shape future energy programs to engage the community.”
Infogroup Government Services, the state and local government division at Infogroup, works with government agencies to design, conduct and analyze surveys aimed at community residents.
“We leverage our deep Big Data expertise to draw out insights from our clients’ data as well as our database of over 235 million consumers and 25 million businesses,” said Allan Benek, vice president, Infogroup Government Services. “Having a strict focus on state and local government clients for over 30 years allows us to provide custom solutions targeted for their specific needs.”
For a complete view of the LES Renewable Energy Program residential survey results, click here. To learn more about Infogroup’s government-funded survey services, call 800.555.5211.
Infogroup used LES customer files and compared them with demographics for Lincoln, Neb. to ensure a random and representative sample for the survey. The survey had a 95 percent confidence level and a margin of error of plus or minus 5 percent.
Infogroup’s 1,900 employees enable clients – from local businesses to the Fortune 100 – to increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually relevant real-time information on more than 235 million individuals and 25 million businesses to deliver the complete spectrum of value added data and innovative targeted marketing solutions. For more information, visit: www.infogroup.com.