OMAHA, Neb.--(BUSINESS WIRE)--Oct. 19, 2009-- Yesmail™ (an infoGROUP company) (NASDAQ: IUSA), a recognized industry-leading provider of permission-based online e-mail marketing solutions, announced today, the release of 2 key features in the Yesmail Enterprise e-mail marketing platform: mobile e-mail and short message service (SMS) campaign management. With mobile and SMS capabilities, e-mail marketers can rapidly develop and execute highly-targeted cross-channel campaigns for which the benefits are: Mobile marketing continues on a steady march towards high-adoption by enterprise marketers, becoming more commonplace with the shift in consumers behavior towards the digestion of information and communications. The Radicati Group estimates 139 million mobile e-mail users with expectations of growing to 1 billion over the next four years. Optimize e-mail for iPhones first Forty-two percent of iPhone users say they are now using e-mail on their mobile device more often than previously over the past six months. As a larger percentage of consumers begin to use mobile devices as their primary e-mail tool, marketers should begin optimizing their e-mail content and consider testing e-mail design that is optimized for specific mobile devices. Based on Yesmail’s initial monitoring, optimizing content for the iPhone is the right place for e-mail marketers to start. Seamless tools for message design and testing Cross-platform e-mail rendering optimization is critical for leading marketers as consumers rapidly adopt smart phones and new social networking platforms for e-mail. Yesmail has partnered with Pivotal Veracity, so that within the Yesmail Enterprise e-mail platform, e-mail marketers have the power of PV’s eDesign Optimizer at their disposal to run critical verification processes on images, links and coding, as well as visually preserve branding and messaging integrity through an extensive range of mobile, desktop and webmail screenshots. The additions of the Android and Palm Pre mobile e-mail platforms and social network, MySpace, to Pivotal Veracity’s e-mail rendering solution, eDesign Optimizer layers one more empowering management tool to the quality of marketers content, offering a seamless, on-demand rendering optimization solution. Follow SMS best-practices with industry leaders Yesmail has also entered into an agreement with VeriSign that adds SMS messaging capabilities into the Yesmail Enterprise platform providing a huge benefit to marketers by negating the need to work with multiple vendors to execute SMS campaigns. SMS marketing campaigns enable companies to reach a broader audience and engage them with instant messaging and response by delivering geo-targeted offers, interactive mobile coupons, surveys and polls or conduct push-based messaging campaigns to mobilized consumers. The combination of SMS, e-mail and social network messaging produces integrated cross-channel campaigns can be tailored to subscriber’s behavior on websites and to their responses to e-mail messages. “We are pleased to have VeriSign as our provider of SMS aggregation services,” said Manny Ju, Director of Product Management, Yesmail. “A trusted leader in the industry of internet infrastructure services, VeriSign has delivered nearly 179 billion messages globally in the first half of this year. The recent divestiture of their messaging services to Syniverse® is an added bonus with an increased number of direct connections to international wireless carriers. Adding SMS messaging capabilities to the Enterprise platform enables marketers to plan and execute cross-channel campaigns through the media that matters the most to consumers, e-mail and mobile.” With the VeriSign relationship, Yesmail offers connections with all tier one wireless providers in the U.S., Canada, Europe, Asia, and Latin America. The SMS offering is fully compliant with Mobile Marketing Association Consumer Best Practices Guidelines. Enterprise marketers interested in getting started with SMS have a choice to use their own short code or can jump-start their program by sharing Yesmail’s short code. About Yesmail Yesmail is a recognized industry-leading provider of e-mail and online marketing solutions. Built on a solid core of innovative technology, Yesmail offers a complete portfolio of e-mail marketing solutions and services for businesses of all sizes including, Yesmail Enterprise, Yesmail Express,Yesmail Direct and Yesmail Media Services. Yesmail exceeds the expectations of Fortune 500, mid-size companies and small businesses worldwide powering their strategies with highly trained account teams and best practices consulting. Clients specializing in consumer products, retail, publishing, travel and finance are well served globally with award-winning solutions localized in single-byte and double-byte languages. Yesmail was founded in 1997 and is a subsidiary of infoGROUP. Yesmail corporate headquarters are located in Portland, Oregon, USA and has offices in Atlanta,Los Angeles, San Francisco, New York, Chicago, Omaha, Toronto, London and Singapore. For more information visit www.yesmail.com or call 1.877.Yesmail. About infoGROUP infoGROUP (NASDAQ: IUSA) is the leading provider of data and interactive resources that enable targeted sales, effective marketing and insightful research solutions. Our information powers innovative tools and insight for businesses to efficiently reach current and future customers through multiple channels, including the world’s most dominant and powerful Internet search engines and GPS navigation systems. infoGROUP headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127. For more information, call (402) 593-4500 or visit www.infogroup.com. Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission. Source: infoGROUP For Yesmail:Yesmail™ Launches Mobile and SMS Features to Empower Enterprise Marketers
Key Features Extend Marketing Campaigns to New Channels Using Seamless Management and Execution Tools within Yesmail Enterprise
Kelly Loontjer, 402-596-7574
Director of External Communications
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Catherine Needham, 503-419-0575
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Yesmail™ Launches Mobile and SMS Features to Empower Enterprise Marketers
