Infogroup Unveils Unified Brand Campaign; Providing Customers with Leading Edge Products and Services Under One Company

Change Creates Better, More Complete Solutions for Customers

OMAHA, Neb., Jan 04, 2010 (BUSINESS WIRE) -- Infogroup (NASDAQ: IUSA), the leading provider of data driven and interactive resources for targeted sales, marketing and research solutions today unveils its new brand initiative, providing a more unified approach for helping clients market to new and existing customers.

"We see this as a real opportunity to come together as one company to provide our clients with the best solution sets in the market," said Bill Fairfield, Infogroup's Chief Executive Officer. "Our unified brand will help clients and potential clients better understand who we are and how we can help them."

Fairfield added, "This is much more than a new look and feel for the Company. It is a transformation in the way we think and operate that will significantly help our customers achieve better returns with their marketing spend. Our goal is to continue our focus on bringing new products and services to the marketplace that will keep our customers at the forefront of technology and ahead of their competitors - all under one resource - Infogroup."

For years, our individual business units have been recognized as leaders in their own markets. Infogroup is building on the legacy and strength of these individual business units and will continue to offer unparallel customer service, but now will be able to deliver multiple capabilities to solve the customer's sales, marketing and research needs.

The "i" in the company's new fresh, cutting edge logo represents the international sign for information and pays homage to one of its most important assets, the information and data Infogroup provides to help clients reach new customers, enhance their relationships with existing customers and make better business decisions. The Company has been known for its proprietary and robust databases and services for over three decades.

"Traditionally we have been 'behind the scenes' helping people from the small business owner to the Fortune 500 company get the information they need to do their jobs. We are proud that our data powers the directory services of the top Internet traffic generating sites," Fairfield said. "Our goal is to be that 'must have resource' that people can't do without, both professionally and personally. Now, all they have to do is go to Infogroup."

Infogroup's rebranding effort takes effect immediately, but the implementation will occur in a phased approach throughout 2010 and beyond. Many of the well-known brands such as infoUSA.com, Salesgenie.com, OneSource, Yesmail, Opinion Research Corporation and others will keep their name while being positioned as a larger part of the Infogroup family.

About Infogroup
Infogroup (NASDAQ: IUSA) is the leading provider of data and interactive resources that enables targeted sales, effective marketing and insightful research solutions. Our information powers innovative tools and insight for businesses to efficiently reach current and future customers through multiple channels, including the world's most dominant and powerful Internet search engines and GPS navigation systems. Infogroup's headquarters are located at 5711 South 86^th Circle, Omaha, NE 68127. For more information, call (402) 593-4500 or visit www.infogroup.com.

Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.

SOURCE: Infogroup

Infogroup Contact:
Kelly Loontjer, 402-596-7574
Director External Communications
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