At Infogroup, our mission is to target and segment your business lists and multichannel media to improve response rates, lower mailing costs and expand your mailing universes. Our brokerage team will carefully analyze your product mix, price ranges, presentation style and more to recommend the appropriate audience and media for your offer.
With more than 50 years of business-to-business experience, Infogroup has a thorough knowledge of all available compiled files, controlled circulations and response lists. We work in every B-to-B discipline – catalogs, seminars, book publishing, newsletters, lead generation, high tech and solo offers. Our list recommendations will include a well-balanced mix of all list types and media appropriate for your offer.
Once you approve our recommendations, your account team will place your order and manage the production process. On the postal side, this includes merge/purge, key coding, label, tape or electronic production of the final mailing lists, postal preparation to achieve lowest postage cost, and delivery of the "mail ready" lists to the letter shop. For email lists, we handle the implementation of the tests and follow through on the approval process and continue with tracking and response information to be analyzed.