In an effort to maintain fast-changing Points of Interest (POI) categories used in local search, Infogroup maintains a dedicated compilation team that utilizes specialized compilation methods for the POI categories.
POI refers to a location used by in-car navigation, local search, and GPS or mapping companies that provide consumers with information on a desired destination, or Point of Interest. End users look up Points of Interest along travel routes; POIs include shopping malls, restaurants, hotels, banks, golf courses and gas stations.
Infogroup is consistently chosen by top-tier search engines due to its superior compilation, verification and quality assurance processes that produce the highest-quality POI data for search applications. Infogroup data is used by the top 5 Internet search engines, 90% of in-car navigation systems in North America, mobile navigation, and Internet Yellow Pages.
Local Search verticals that use our data:
- Search Engines
- Navigation / GPS
- IYP (Internet YellowPages)
- Local / Mobile Search
- 411 / Directory Assistance
- Social Networking
- Real Estate
- Newspaper / Classifieds
- Telematics
- Online Business Listing Management (CMR's & SEO/SEM)