Program Assessment
A marketing strategist will evaluate your current email program, identify opportunities, and develop actionable recommendations to help you accomplish your goals.
Strategic Roadmap: Do you have a vision for how you want to grow your email program, but can’t seem to get there? We will help you develop a comprehensive strategic roadmap with a clearly documented vision for your email program evolution that can be shared with stakeholders and used as the foundation for future program execution.
Strategy
Integrated Marketing Strategies
We can help you build out actionable strategies for specific initiatives including:
- Cross brand strategies
- Activation strategies
- New product launch strategies
- Lifecycle planning
- Web analytics strategies
Creative
We love designing email. Our creative team has been designing direct email since 2000 so we have in-depth experience in the uniquely different world of email design. Infrogroup Creative Services provides comprehensive and award winning creative design services including
- Development: final creative design of email messages and templates.
- Strategy & Best Practices Sessions: Customized overview of creative best practices and specific recommendations for improving email creative.
- Audit: A comprehensive review of past email designs with recommendations for improving message performance.
- Mobile Optimized Email Design
- Banner Design
- Website Design
- Copywriting
Things we think about
- Brand requirements, we make sure your messages integrate with other brand initiatives
- Copy and design that speaks to your audience and drives your subscriber to take action.
- Designing messages that meet industry standards and get your message in the inbox.
Want to spruce up your email? Let us take a crack at it. Or if you have your own designers, we provide design audits and best-practices presentations, where we'll look at your email and make some friendly suggestions.
Competitive Analysis & Benchmarking
Have you ever wondered how your email program stacks up against your competition? We’ll help you evaluate your industry landscape, compare your key program components, and identify opportunities to soar past the competition.
Industry Trends and Best Practices Consulting
We’ll help you stay on top of current industry trends and best practices. We compile and read all of the latest articles, whitepapers, and industry reports so you don’t have to!
Analytics
Build a smarter email marketing program and take it to the next level using web analytics event data. Our team works with clients to define campaign goals, provide custom analysis and reporting – together we work through the steps to create a highly-effective and relevant email campaign.
Custom Reporting Packages
Our team of business analysts will help you take your reporting to the next level. Whether you are looking for basic trend analysis, executive summaries, or in-depth analytics, we have a reporting package to meet your needs.
Test Plan Development
Creating controlled test plans is a critical step to program success. Our business analysts will develop a detailed, executable test plan based on your specific goals and objectives.
Segmentation Strategies
We’ll perform a deep analysis of your customer data and develop meaningful and actionable recommendations for how you can introduce deeper targeting and segmentation into your email program.
Predictive Modeling
Introduce actionable intelligence into your email program. The Yesmail Analytics team uses the Conversion Optimizer tool in Enterprise to link messaging data together with product purchase data to construct predictive models indicating the likelihood that an individual will buy a specific product some time in the future.