EU-US Privacy Shield Policy

This Privacy Shield Policy (“Policy”) describes Infogroup Inc.’s, and its various affiliates and subsidiaries in the United States (“US”) (“Infogroup,” “we,” or “us”), collection, use, and disclosures of certain personally identifiable information that we receive in the US from the European Union (“EU Personal Data”). This Policy applies to the following US affiliated entities: Infogroup Inc., infoUSA Inc., Infogroup Canada Corp., infoUSA Marketing, Inc., GoTime Corporation, Walter Karl, Inc., Yesmail, Inc., BJ Hunter Information, Inc., Direct Media Holdings, Inc., Direct Media, LLC, Yesmail International Holdings, Inc., Yesmail Interactive Singapore Pte. Ltd. and Yesmail Interactive London Limited. This Policy supplements our Website Privacy Policy located at, and unless specifically defined in this Policy, the terms in this Policy have the same meaning as the Website Privacy Policy.

Infogroup recognizes that the EU has established certain protections regarding the handling of EU Personal Data, including requirements to provide adequate protection for EU Personal Data transferred outside of the EU. To provide adequate protection for certain EU Personal Data about corporate customers, clients, suppliers, and business partners received in the US, Infogroup has elected to self-certify to the EU-US Privacy Shield Framework administered by the US Department of Commerce (“Privacy Shield”). Infogroup adheres to the Privacy Shield Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement, and Liability.

For purposes of enforcing compliance with the Privacy Shield, Infogroup is subject to the investigatory and enforcement authority of the US Federal Trade Commission. For more information about the Privacy Shield, see the US Department of Commerce’s Privacy Shield website located at: To review Infogroup’s representation on the Privacy Shield list, see the US Department of Commerce’s Privacy Shield self-certification list located at:

Personal Data Collection and Use, Including Data Transfers Received From Third Parties

Our Website Privacy Policy located at describes the categories of EU Personal Data that we may receive or store in the US from other third parties as well as the purposes for which we use that EU Personal Data. Infogroup will only access and use EU Personal Data in ways that are compatible with the purposes for which Infogroup, or its contractual third parties, collected it, or for purposes the individual later authorizes. Before we use your EU Personal Data for a purpose that is materially different than the purposes for which we collected it, or for other purposes for which you provided it to our contractual third parties, or that you later authorized, we will provide you with the opportunity to opt out. Infogroup maintains reasonable procedures to help ensure that EU Personal Data is reliable for its intended use, accurate, complete, and current.

Data Transfers to Third Parties

Third-Party Agents or Service Providers. We do transfer EU Personal Data to certain third-party agents or service providers with whom we have entered written agreements and which agreements addresses data privacy and security policies and procedures that requires all contractual parties to ensure that your EU Personal Data is protected with the same level of protection the Privacy Shield requires.  We also may transfer your EU Personal Data to one of our affiliated entities within our corporate group, when we have taken steps to ensure that your EU Personal Data is protected with the same level of protection the Privacy Shield requires.  In cases of onward transfer to third parties of EU Personal Data received pursuant to the EU-US Privacy Shield, Infogroup is potentially liable.

Disclosures for National Security or Law Enforcement. Under certain circumstances, we may be required to disclose your EU Personal Data in response to valid requests by public authorities, including to meet national security or law enforcement requirements.


Infogroup maintains reasonable and appropriate security measures to protect EU Personal Data from loss, misuse, unauthorized access, disclosure, alteration, or destruction in accordance with the Privacy Shield.

Access Rights

You may have the right to access the EU Personal Data that we hold about you and to request that we correct, amend, or delete it if it is inaccurate or processed in violation of the Privacy Shield. These access rights may not apply in some cases, including where providing access is unreasonably burdensome or expensive under the circumstances or where it would violate the rights of someone other than the individual requesting access. If you would like to request access to, correction, amendment, or deletion of your EU Personal Data, you can submit a written request to the contact information provided below. We may request specific information from you to confirm your identity. In some circumstances we may charge a reasonable fee for access to your information.

Questions or Complaints

You can direct any questions or complaints about the use or disclosure of your EU Personal Data to us at We will investigate and attempt to resolve any complaints or disputes regarding the use or disclosure of your EU Personal Data within 45 days of receiving your complaint. If you are unsatisfied with the resolution of your complaint, please contact the independent recourse mechanism listed below:

EU Data Protection Authorities (DPAs)
Digital Marketing Association (a DPA) 
Privacy Shield Program for Consumers




Infogroup has further committed to cooperate with EU data protection authorities (DPAs) with regard to unresolved Privacy Shield complaints concerning human resources data transferred from the EU in the context of the employment relationship.  If you do not receive timely acknowledgment of your complaint from us, or if we have not addressed your complaint to your satisfaction, please contact the EU DPAs for more information or to file a complaint.  The services of EU DPAs are provided at no cost to you.

Binding Arbitration

You may have the option to select binding arbitration for the resolution of your complaint under certain circumstances, provided you have taken the following steps: (1) raised your complaint directly with Infogroup and provided us the opportunity to resolve the issue; (2) made use of the independent dispute resolution mechanism identified above; and (3) raised the issue through the relevant data protection authority (DPA) and allowed the US Department of Commerce an opportunity to resolve the complaint at no cost to you. For more information on binding arbitration, see US Department of Commerce’s Privacy Shield Framework: Annex I (Binding Arbitration).

Contact Us

If you have any questions about this Policy or would like to request access to your EU Personal Data, please contact us in writing as follows:, fax (402) 836-7055 or by mail at Infogroup Inc., Privacy and Data Security Officer, 1020 E 1st Street, Papillion, NE 68046. You can also reach us via telephone at (402) 836-3377.

Changes To This Policy

We reserve the right to amend this Policy from time to time consistent with the Privacy Shield’s requirements.

Effective Date: September 30, 2016

Last modified: November 30, 2016