February 4, 2013

Does your heart flutter with excitement when you see insights and modeling? Or have you felt heartbroken by inaccurate data? Do you find yourself strangely attracted to graphs and data analysis? Or do you and data need “some space?”

As we enter the Valentine Day season this February, we, at Infogroup, wanted to take a moment to reflect on our love affair with Data. It’s not as straightforward as you may think:

“For me, it was not love at first sight. It seemed like we were from two different worlds: Words & Numbers. But as I began to see the potential of data, the relationships and insights it built, I began to fall for it. The most attractive thing to me about data is how it can be used to get our clients the insights they need to better meet the goals of their customers. It’s a win-win and I love that.”-Mercy Ruiz-Lugo, Vice President, Corporate Communications

"Data and I go back a long time, so let’s just say that it has been like a typical long-term relationship with some ups and downs (not necessarily a volatile one though).  But I know a lot of people who’d say: “Data, what have you done for me lately? (typically after dropping lots of cash on Ms. Data)."  Data is like a musical instrument though.  Just because you bought an expensive guitar and spent tons of money on guitar lessons, it is not guaranteed that the instrument will produce pleasing notes every time.  It is all about how you handle it, and the data is the same way.  Handle Ms. Data with love and care (with proper knowledge of course), and data will reveal more meanings to you similar to how an old Spanish guitar renders beautiful sound." – Stephen H. Yu, Vice President, Data Strategies

“I fell in love with data after we successfully compiled the most accurate and comprehensive happy hour directory in the nation. Don't get me wrong, we've had our ups and downs – happy hour data is challenging because it's dynamic and thus requires advanced processes to keep it fresh and up to date, but once we "cracked the code" by leveraging the Data Axle®, data and I haven't turned back since. Knowing all of my city's food and drink deals at all of my favorite spots around the clock? If that's not love, I don't know what is!” –Jeff Kadhavi, Vice President, Business Development.

“I have always had an infatuation with making to-do lists, spreadsheets of my spending transactions or savings, what food I was eating or exercise routines I was performing.   It wasn’t until shortly after being employed at Infogroup did I realized that my career was now just an extension of what I love to do in my personal life only for businesses…tracking and analyzing data!  So, when did I fall in love with data? It was love at first sight even before I began my official career as a data geek here! “– Cori Loberg, Sr. Director, Data Compilation.

So…what’s your relationship with Data like?

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