Yes Lifecycle Marketing finds that open rates fell as retailers sent more holiday-themed emails
New Infogroup study measures concentration of sweet stores by city
Study shows majority of retailers are not equipped to integrate and analyze customer data
Annual Infogroup survey of DMA conference attendees shows data-related investment will continue to increase in 2015, but brands still struggling to build complete customer profiles
Infogroup Targeting Solutions survey at DMA13 Conference finds companies continue to make technology investments, but focus on data analysis could suffer without adding people
OMAHA, NE. – Jan. 27, 2014 – Most companies will continue spending heavily on big data marketing initiatives in 2014, but fewer companies plan to hire for data-related positions compared to a year ago, according to an annual study from Infogroup Targeting Solutions.
According to a survey from Infogroup Targeting Solutions (ITS), nine out of 10 marketers plan on investing in big data solutions and 54 percent have already done so.
Infogroup, the leading provider of high-value data and multichannel marketing solutions, recently worked with Lincoln Electric System (LES), an electric utility company in Lincoln, Neb. to conduct a survey of LES’ residential customers in order to gauge interest in renewable energy.
Pizza and beer go together, whether for one meal or for an entire town. A study from Infogroup Targeting Solutions found that the cities with the most pizza restaurants per capita also tend to have the greatest number of bars.
The number of retailers using mobile point-of-sale technology will triple over the next five years, according to a report released today by Infogroup Targeting Solutions.