Survey: Big Data Marketing Budgets Rise Again in 2014, But Hiring Slows

Infogroup Targeting Solutions survey at DMA13 Conference finds companies continue to make technology investments, but focus on data analysis could suffer without adding people

OMAHA, NE. – Jan. 27, 2014 – Most companies will continue spending heavily on big data marketing initiatives in 2014, but fewer companies plan to hire for data-related positions compared to a year ago, according to an annual study from Infogroup Targeting Solutions.

Survey: LES Customers in Favor of Renewable Energy, but Split on Price Increase

Infogroup, the leading provider of high-value data and multichannel marketing solutions, recently worked with Lincoln Electric System (LES), an electric utility company in Lincoln, Neb. to conduct a survey of LES’ residential customers in order to gauge interest in renewable energy.

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