Survey: Big Data Marketing Budgets Rise Again in 2014, But Hiring Slows

Infogroup Targeting Solutions survey at DMA13 Conference finds companies continue to make technology investments, but focus on data analysis could suffer without adding people

OMAHA, NE. – Jan. 27, 2014 – Most companies will continue spending heavily on big data marketing initiatives in 2014, but fewer companies plan to hire for data-related positions compared to a year ago, according to an annual study from Infogroup Targeting Solutions.

Infogroup Targeting Solutions Launches iMarket360, a Multichannel Distributed Marketing Platform

Infogroup Targeting Solutions (ITS), a provider of data-driven services and solutions for sales and marketing across business-to-business, business-to-consumer and nonprofit, has announced the launch of iMarket360. iMarket360 integrates multiple channels into one platform.

Infogroup Targeting Solutions Releases Subscriber Genetics

Infogroup Targeting Solutions announced today the launch of a new proprietary database: Subscriber Genetics. This targeted vertical segment of the Marketing Genetics database was designed to address a core challenge for publishers—obtaining new subscribers. Subscriber Genetics enables publishers to target effectively to increase their subscriber base by leveraging actual subscription history not available in any other targeting solution.

Infogroup Targeting Solutions Appoints Senior Sales Leaders to Expand Focus on Multichannel Data

Infogroup Targeting Solutions (ITS), a leader in data-driven services and solutions for sales and marketing across business-to-business, business-to-consumer and nonprofit, is pleased to announce that Cary Zackman and Andrea Haldeman have both joined ITS as senior vice presidents of sales.

Advantage Business Media Chooses Infogroup Targeting Solutions for List Management of Portfolio of Brands

Infogroup Targeting Solutions B2B List Services Group announced today it has been awarded management of Advantage Business Media postal, and email lists. Infogroup Targeting Solutions’ B2B List Services helps companies maximize revenue through strategic management of valuable data assets.

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