Infogroup Media Solutions Selected as List Management Service Provider by Haymarket Media, Inc., and Rodman Media

Leading data provider delivers customized solutions that enable businesses to maximize the value of their databases

Infogroup Targeting Solutions Releases Subscriber Genetics

Infogroup Targeting Solutions announced today the launch of a new proprietary database: Subscriber Genetics. This targeted vertical segment of the Marketing Genetics database was designed to address a core challenge for publishers—obtaining new subscribers. Subscriber Genetics enables publishers to target effectively to increase their subscriber base by leveraging actual subscription history not available in any other targeting solution.

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