Target Consumers Based on Actual Buying History with Infogroup’s Marketing Genetics Database

Wouldn’t it be nice to know whether your prospects actually bought products like yours in the past? Or products that might indicate an interest in what you’re offering? Would you like to know how they prefer to pay, and whether they buy online, in store or through a catalog?

Finally, wouldn’t it make your life easier to target these prospects offline or online and get that information from your most trusted targeting solutions partner? Not to mention predictive modeling, digital marketing solutions and other revenue-generating services this partner can provide? Now you can—with Infogroup’s Marketing Genetics Database!

The Marketing Genetics Database is sourced from more than 2,000 catalogers/retailers, subscriptions and donations over the past two years. These data sources are then enhanced with Infogroup’s proprietary and partner demographic and psychographic assets, making it the most powerful targeting database available today.

The Marketing Genetics database contains over:

  • 1 billion+ in yearly transactions
  • 47 million purchases in the past 3 months
  • 140+ million individuals
  • 75+ million households
  • 30 million emails
  • 175+ product categories
  • $2 trillion in consumer spend in last 12 month
  • 12 million subscribers

Create prospect lists, re-activate former customers or perform market research leveraging this robust data. Our results-focused data analysts and customer service professionals know your business and make it easy to drive revenue or donations by integrating Marketing Genetics into your direct marketing strategy.

To access Marketing Genetics counts, selects and testing history, click here.

Or contact Heather Winnicki to learn more—402.836.5695 or email