Growing Business Leads to Leadership Additions for Infogroup: Chief Data Officer and Head of Corporate Communications Appointed from Within

Christian J. Ward is Charged with Leading Infogroup’s Data Revolution, Mercy Ruiz Ensures the Revolution Gets Its Day in the Press

(OMAHA, NE) – March 1, 2012 – Infogroup, the leading provider of high-value data and multichannel marketing solutions, today announced the promotions of Christian J. Ward to Chief Data Officer and Mercy A. Ruiz to Director of Corporate Communications. Christian will oversee all data assets of Infogroup including data operations, data platform, and the expanding capabilities around the Infogroup Data Axle®, which connects data hubs across proprietary and third party data sources. Mercy will head all communications and public relations for the company. These promotions are part of a series of leadership expansions that have occurred throughout the company in order to accommodate its recent increase in business growth.

Christian joined Infogroup last year as the Senior Vice President for Data Strategy, Analytics and Capabilities, and will now have responsibilities for: platform innovation, high value data initiatives, local business solutions, and the continued improvement in operational and delivery capabilities.  He will work equally with internal and external sources to continue evolving Infogroup’s data solutions to meet the ever-expanding goals of the company’s growing clientele.

Mercy also joined the company last year in the Talent division where she led several corporate strategy initiatives and was soon promoted to Internal Communications Manager. She will now lead and develop the communication strategy for the company, coordinating across all of the businesses.  

“Infogroup continues to expand both its data assets and the technological capabilities necessary to deliver and integrate those assets,” stated Michael Iaccarino, Chairman and CEO, Infogroup. “Christian’s expertise and entrepreneurial leadership will align those efforts across the business with a focus on innovative solutions going forward. The ability to interpret and align the messaging around these initiatives is critical. Mercy brings with her the intuitive and creative thinking necessary for this to be successful. These promotions speak to the kind of high quality talent we have at Infogroup.”

“Infogroup is at the center of data innovation right now, driving momentum and opportunity for the industry.  For anyone passionate about technology, big data and the insights both can bring, Infogroup is the place to be,” stated Christian Ward, CDO, Infogroup.  “I am excited about the opportunity to lead our data strategy and operations teams as we expand our capabilities around the Data Axle®.” 

Christian came to Infogroup from Thomson Reuters, where he was the Global Head of Content Innovation, responsible for content and platform innovation solutions across Investment and Advisory businesses. Previous to Thomson Reuters, he founded Ockham Research, a financial analytics company which combined real-time semantic extraction technologies with traditional fundamental analysis. The firm was sold to xRM Global in 2009 where Christian continued on as Head of Product Strategy.

Prior to founding Ockham, Christian founded Jaywalk Incorporated, a research platform and content delivery company. The Jaywalk platform normalized financial ratings and research reports across the financial industry to provide unbiased recommendation information to professional investment firms and hedge funds. Jaywalk was acquired by the Bank of New York in 2002 where he continued as Managing Director and Director of Research.

Christian received a B.S. in finance, cum laude, from the University of Florida and has been a frequent speaker at industry conferences on independent research, innovation in data platforms, quality performance metrics, and industry regulations and developments around data solutions.

“This is a communicators dream,” stated Mercy Ruiz, Director, Corporate Communications. “I’m working with incredibly brilliant and innovative colleagues who are constantly challenging us to think differently about our data. What we are doing at Infogroup is truly revolutionizing data accessibility and usability for our clients. All of us bring something to the table that is propelling our company into an amazing future. I’m excited to be a part of it.”  

Mercy has an EdM from Harvard University and received her B.A. in English and Education from Barnard College. She came to Infogroup from the Global Agile Working team at Unilever, where she focused on vitality initiatives for North America and promoting Unilever’s Agile Working program globally.  Prior to Unilever, Mercy has had a variety of experiences in program development, management, research, education, marketing and public relations for both non-profit and for profit companies such as Wyeth (now Pfizer), Champion Access, and Bright Horizons.  

About Infogroup
Infogroup helps companies increase sales and customer loyalty through its high-value data and innovative multi-channel digital and offline marketing solutions.  Infogroup enables its clients – from local businesses to Fortune 100 companies – to target, connect with and engage their most valuable audiences.  With cutting edge technology and analytics bolstered by our proprietary, real-time Data Axle® of contextually relevant information on more than 220 million individuals and 21 million businesses, Infogroup delivers the complete spectrum of value added data, direct and digital marketing solutions. For more information, please visit