Infogroup Continues Cutting-Edge Data Evolution Leveraging Open-Source Technology
Infogroup and Talend Align to Bring Next Generation Solutions for Clients
(Omaha, NE)- May 3, 2012. Infogroup, the leading provider of high-value data and multichannel marketing solutions, today announced its collaboration with Talend, a leading provider of open source integration software. The company will utilize Talend’s platform to design and deploy a comprehensive data integration framework as part of its next generation solutions.
“We are looking forward to our work with Talend around data management and technology integration initiatives,” stated Purandar Das, Chief Technology Officer, Enterprise Solutions for Infogroup. “Building solutions smarter and faster is foundational to all that we do. This enterprise solution enables us to quickly and efficiently integrate client data with a single universal identifier. This unique identification process also provides our clients a seamless link into the Data Axle ™; an Infogroup proprietary information exchange platform, which connects data hubs in real-time. These efficiencies will broaden their marketing reach and facilitate their immediate interaction with constantly changing information.”
“The era of big data that is now upon us means marketers have the opportunity to take advantage of large data sets from each channel and leverage them for deeper, actionable intelligence — provided they have the ability to integrate big data collection and usage processes,” said Keith Goldstein, vice president of worldwide channels and alliances at Talend. “Combining Talend’s enterprise-grade open source integration technology with Infogroup’s multi-channel marketing solutions offers a powerful way to capture and integrate data in order to optimize customer interactions with context and relevance.”
This relationship is another step in Infogroup’s evolving data technology strategy—leveraging the newest platforms to build leading edge solutions for clients.
Infogroup helps companies increase sales and customer loyalty through its high-value data and innovative multi-channel digital and offline marketing solutions. Infogroup enables its clients – from local businesses to Fortune 100 companies – to target, connect with and engage their most valuable audiences. With cutting edge technology and analytics bolstered by our proprietary, real-time Data Axle ™ of contextually relevant information on more than 220 million individuals and 21 million businesses, Infogroup delivers the complete spectrum of value added data, direct and digital marketing solutions. For more information, please visit www.infogroup.com.
Talend is the recognized market leader in open source integration solutions. The company’s holistic integration platform helps organizations minimize costs and maximize the value of data integration, ETL, data quality, master data management, application integration and business process management, while supporting their shift toward the Cloud and Big Data. More than 3,500 paying customers worldwide, including eBay, ING, The Weather Channel, Deutsche Post and Allianz, subscribe to Talend’s solutions and services. With over 20 million downloads, Talend’s products are the most trusted integration solutions in the world. The company has major offices in North America, Europe and Asia, and a global network of technical and services partners. For more information, please visit http://www.talend.com.