Real-Time Data Access through the Data Axle™ Now Available for Clients

(OMAHA, NE) – October 9, 2012 – Infogroup, the leading provider of high-value data and multichannel marketing solutions, announced today that its Data Licensing division held its sixth annual Licensing User Conference at the company’s Database & Technology Center on October 4th and 5th in Papillion, Nebraska. The conference gave Infogroup clients their first look at the Data Axle™ platform. The Data Axle™ connects data hubs in a real-time architecture where each hub, regardless of proprietary or third party data source, can be leveraged into applications by each Infogroup client. Many of the clients attending the Conference were highlighted in an Implied Intelligence study which ranked the leading local search providers and directories based on their completeness and accuracy. 

The two-day conference provided a forum for thought leadership on data innovation and gave clients the opportunity to network with fellow industry leaders. Clients could see the Infogroup compilation and verification processes first hand and were empowered to give feedback on innovations during each session. The demonstrations of the Data Axle™ platform in particular resulted in many clients expressing strong interest in real-time data capabilities and the value that additional High Value Data changes could bring to their core business objectives.

Elnora Palms-Cunningham, Director of Local Search for U-Haul International, noted, “This is a significant advancement for Infogroup’s data capabilities, as they are finally able to link Infogroup data quality to rapid and real-time updates.”  She continued, “We see real opportunity, particularly in how the platform can now handle significant new data types and custom fields and we look forward to seeing more in the coming weeks.”

The Data Axle™ brings significant new functionality to the clients of Infogroup.  Some of the new tools of the Data Axle™ include:
• Direct client interfaces with user-friendly search tools, category drill-downs, and deep data query capabilities. This allows for instant identification, selection, and downloads of roughly 24 million business records.
• Inclusion of Infogroup’s rich B2B data assets, complete with real-time updates from the Infogroup data quality organization, including new business records, out of business records, and teleresearch team updates.
• Inclusion of High Value Data elements from Infogroup and third party partnerships, including menus, hotels, parking, happy hours, and top plates, with a significant pipeline of additional data and content soon to be added.

"We are proud to be the verified data behind 80% of the top 10 local search providers and excited that our new Data Axle™ platform capabilities will expand every facet of our support for local data needs,” stated Jim DeRouchey, President, Data Licensing. “The ideas exchanged at this conference and the synergies discovered enable us to gain fruitful insights into our clients’ needs and create solutions to benefit them.”

About Infogroup
Infogroup helps companies increase sales and customer loyalty through its high-value data and innovative multi-channel digital and offline marketing solutions.  Infogroup enables its clients – from local businesses to Fortune 100 companies – to target, connect with and engage their most valuable audiences.  With cutting edge technology and analytics bolstered by our proprietary, real-time Data Axle ™ of contextually relevant information on more than 230 million individuals and 24 million businesses, Infogroup delivers the complete spectrum of value added data, direct and digital marketing solutions. For more information, please visit