Newly Managed - Arizona Mail Order

Infogroup is pleased to announce new management of the Arizona Mail Order lists.  Over 656,000 12 month unique, responsive buyers are available on the Arizona Mail Order Masterfile and Enhanced Masterfile, comprised of names from Old Pueblo Traders, Coward Shoe, Bedford Fair Lifestyles, and Willow Ridge.

Old Pueblo Traders started it all. Old Pueblo Traders began in 1946 as a direct mail retailer of fine Southwestern fashions, moccasins, and Native American crafts and jewelry. They served customers from across the United States, many who discovered their small store on Country Club Road while vacationing in Tucson, Arizona. Courteous service, unique selection, and fair pricing won Old Pueblo Traders a loyal following, continuing today. As the times changed, the focus shifted from crafts and jewelry to fashions and shoes, and broadened beyond the Southwest. Old Pueblo Traders has over 403,000 12 month buyers.

Coward Shoe: Reach women who value nationally known name brands as much as they do fashion, comfort, and price. In addition to updated styles and tried-and-true classic footwear, Coward Shoes also offers accessories, hats and handbags. Over 80,000 12 month buyers available.

Bedford Fair Lifestyles: fashions that make life easier...unbeatable values, beautiful quality, reliable fit. For over 25 years, Bedford Fair Lifestyles has helped millions of busy women look great for less. Over 175,000 12 month responsive buyers available.

Willow Ridge: Women’s fashions to take buyers through the week in style. Amazing “WOW” values have been the Willow Ridge promise for over 20 years. 40,000 12 month buyers available.

For more information on the Arizona Mail Order files, please contact Tony Troiano at 845.732.7048,

About Infogroup
Infogroup helps companies increase sales and customer loyalty through its high-value data and innovative multi-channel digital and offline marketing solutions.  Infogroup enables its clients – from local businesses to Fortune 100 companies – to target, connect with and engage their most valuable audiences.  With cutting edge technology bolstered by a proprietary, real time Data Axle® of contextually relevant information on more than 220 million individuals and 21 million businesses, Infogroup delivers the complete spectrum of value added data, direct and digital marketing solutions.  For more information, please visit