Two Leaders in Data-Driven Marketing Solutions –Infogroup Targeting Solutions and Epsilon Targeting -- Partner to Deliver a Powerful Multichannel Marketing Solution: B2BAdvantage

B2BAdvantage provides marketers with the combined strength of Infogroup Targeting Solutions’ b2bdatawarehouse

 (OMAHA, NE and DALLAS, TX) – February 23, 2012 – Infogroup Targeting Solutions and Epsilon Targeting today announced a partnership to create B2BAdvantage, a one of a kind offering that will be the most comprehensive business-to-business marketing solution in the industry.

“Combining the strength of our B2B data, analytics and brokerage expertise with the high quality of Epsilon Targeting’s transactional data creates a potent solution for B2B marketers,” said Don Patrick, President, Infogroup Targeting Solutions. “We believe this unique partnership will enable marketers to create and execute B2B marketing campaigns that are faster, easier and more profitable. In short, it will propel our B2B list solution far above our competition. ”

According to Brian Rainey, President of Epsilon Targeting, “Epsilon Targeting already serves as the single source provider to hundreds of business-to-consumer mailers. This partnership will allow Epsilon Targeting and Infogroup to bring the same benefits of high performance and increased ROI for B2B marketers. It provides single source efficiency and stronger response rates–with fresher, higher quality data and advanced modeling.”

This will be the first time that Infogroup Targeting Solutions’ b2bdatawarehouse and Epsilon Targeting’s Abacus transactional data will be offered together in a single marketing solution that will: 

  • Simplify Marketing: A single point of contact backed by the strength of ground breaking experts creating a multichannel marketing solution for both acquisition and retention needs.
  • Leverage Data: The largest universe of transactional data together with targeted list selections offering advanced modeling at the site and contact level.
  • Increase Efficiency: Names supplied in a single mail stream with the benefits of merge-purge, hygiene and postal qualification, reducing the mailers reliance on multiple external resources.
  • Maximize Results: A combined solution that utilizes robust technology, collaborative recommendations and analytics to drive the marketers’ business strategy.

B2BAdvantage is truly the largest, most comprehensive solution in the industry—combining the strength of two data giants to bring marketers 30 million sites, 120 million contacts, over 32 million multi-buyers, 20 million email addresses, 70 million phone records and 4.8 billion transactions that span 90% of all businesses. Companies will save money and increase their return on investment by simplifying their marketing process, increasing their performance and leveraging the best data, brokerage and analytics available.

About Infogroup Targeting Solutions
Infogroup Targeting Solutions helps companies increase sales and customer loyalty through analytically driven consumer and business data and database marketing solutions.  With exclusive access to the Data Axle ™, we build multichannel solutions using contextually relevant information on 220MM individuals and 21MM businesses.
About Epsilon
Epsilon is the industry’s leading marketing services firm, with a broad array of data-driven, multichannel marketing solutions that leverage consumer insight to help brands deepen their relationships with customers. Services include strategic consulting, acquisition and customer database technologies, loyalty management, proprietary data, predictive modeling and a full range of direct and digital agency services, including creative, interactive web design, email deployment, search engine optimization and direct mail production. In addition, Epsilon is the world's largest permission-based email marketer. Epsilon is an Alliance Data company. For more information, visit or call 1.800.309.0505.