(OMAHA, NE) – July 2, 2012 - ReferenceUSA, the online reference database of choice for over 80% of libraries, announced the release of an iPad app to provide mobile access for library-card holders today. This release comes on the heels of a variety of technological upgrades as part of an ongoing initiative to make ReferenceUSA as accessible as possible to users, 24 hours a day. ReferenceUSA is a product line offering of Infogroup, the leader in high value data and multi-channel marketing solutions.
“The challenges of the economy over the past few years have resulted in cut-backs for library computer hours, but a subsequent increase in the demand for computer time due to job searches,” explained Steve Laird, President, ReferenceUSA. “ReferenceUSA has arisen as a pivotal job-search tool for millions of library-card holders. Patrons use it to research companies before they interview and to find a list of companies in their industry or region of interest. Combine those three factors and the need for mobile access to our database became clear. The iPad app was just a first step, due to its popularity as a mobile search tool. Our iPhone app is currently in development and the Android app is planned for a 2012 release as well.”
ReferenceUSA already operates on a full web-based platform, which has allowed for seamless integration and full-functionality of the mobile iPad application.
“As more and more library users request computer time, librarians have been asking us to help them deal with the demand by enabling patrons to access their library’s reference from anywhere at any time,” continued Laird. “In addition to offering 24-hour availability to the library’s resources, this frees up some of the library computers for people that don’t have any other way to access the information they need.”
The ReferenceUSA iPad application can be downloaded from the iTunes Store. From job leads, to market research or to simply finding an old friend or family member, ReferenceUSA is a powerful tool for job seekers, entrepreneurs, marketing professionals and people hoping to reconnect with someone from their past.
“ReferenceUSA absolutely rocks my job,” stated Robin Crow, reference Librarian, Amarillo Public Library, Texas. “Like Superman of the 1950s, it's faster than a speeding bullet, more powerful than any other database, able to leap accurately to the solutions our patrons need, and makes me look like the Queen of Super Service!”
To find out if your library carries ReferenceUSA, please inquire at their reference department. Library administrators can purchase online access to ReferenceUSA by visitingwww.ReferenceUSA.com or calling 800.808.1113.
Infogroup helps companies increase sales and customer loyalty through its high-value data and innovative multi-channel digital and offline marketing solutions. Infogroup enables its clients – from local businesses to Fortune 100 companies – to target, connect with and engage their most valuable audiences. With cutting edge technology and analytics bolstered by our real-time Data Axle ™ of contextually relevant information on more than 230 million individuals and 24 million businesses, Infogroup delivers the complete spectrum of value added data, direct and digital marketing solutions. For more information, please visit www.infogroup.com.