New Yes Marketing report reveals marketing opportunities for strong year-round engagement, despite drop in number of new and active email subscribers
Stephanie Ceruolo recognized for outstanding contributions to the direct marketing fundraising industry
Legal precedent for the copyright protection of Infogroup’s business database upheld and damages and permanent injunction awarded against both Vinod Gupta and DatabaseUSA.
Unable to pay the judgment that Infogroup secured against the company, DatabaseUSA seeks Chapter 11 bankruptcy protection
Leading data and multichannel marketing solutions provider bolsters executive team with addition of accomplished finance and operations professional Andy Goldstein
Yes Marketing finds more than half of consumers are using smartphones and mobile devices to enhance their in-store shopping experience
Expands Hold as Data and Media Management Partner of Choice for B2B Marketers
Hires Mark Cullinane as president of the company's Local Marketing Solutions (LMS) division and appoints Tim Smith as chief marketing officer of the same division
Yes Marketing announces partnership with Kalmbach Media to enhance digital communications and expand growth in key audience segments
Kalmbach selects Yes Marketing to activate advanced consumer insights, enable responsive template creation and enhance inboxing
DALLAS – March 14, 2019 – Infogroup, a leading provider of data and multichannel marketing solutions, has moved its New York hub into new office space at 155 West 23rd Street, New York, NY. The modern, 7000 square foot space is located in Manhattan’s Midtown South neighborhood which has seen a recent influx of similarly creative and leading-edge technology companies. The relocation comes in the wake of the...Yes Marketing announces expansion of Adobe collaboration to support a growing need for sophisticated technology and service solutions in the healthcare vertical for Adobe customers
Dallas – March 26, 2019 – Yes Marketing today announced an expansion of their relationship with Adobe designed to fill a market gap in technology and services offered to companies in the healthcare vertical. This collaboration enables Adobe customers to get full use of Adobe Campaign, Adobe’s b2c cross-channel campaign management solution while enabling regulatory-compliant use of all customer data assets....
New financial and market analytics provides deeper insights for Credit.net customersInfogroup Signs Reseller Agreement with Plunkett Research to Build Out Market Research Data Offerings
New product offers ReferenceUSA customers deeper market research and competitive intelligenceYes Marketing receives industry recognition from Webby Awards, Horizon Interactive Awards and the Internet Advertising Competition
The leading multichannel marketing services and technology provider honored in thirteen different award categories for their work on behalf of six clientsYes Marketing joins forces with Adobe to provide leading technology combined with white glove agency, implementation, and program management services
Adobe to power Yes Marketing’s enhanced technology capabilities as the leading multichannel marketing service provider evolves its offering for prospective and existing customers
Yes Marketing finds most people rank value/quality of products as their top driver for loyalty to retailers
Leading data and marketing solutions provider to manage data and media assets and support Endeavor’s portfolio expansion strategy
Yes Marketing study finds that comprehensive product information builds trust with new consumers
Whenever I meet with clients and discuss their data needs, I am amazed at their frustrated view of real-time data. On one hand, they all want to leverage real-time data in some capacity, but on the other, many have little faith that they can implement some level of real time data into their business, process, or services. From the small business owner to the enterprise, being able to react, reach out, or pivot based upon...
Big Data is promising the market many amazing breakthroughs, cure-alls, and panaceas. I am always amazed at just how much can be promised in any single hour-long presentation to a management team, but does Big Data really equal better decisions?
My inbox is littered with 3-4 emails PER DAY from a large toy company and my Sunday paper is several pounds heavier due to an increase in sales inserts and circulars. It seems like every other TV commercial is giving options for gift giving and cost savings. The holiday season is definitely here and with the New Year just around the corner, how can your small business compete with all the larger budgets and strategies fighting...
Unrefined data is not any different from unrefined oil. Anyone with a moderate budget these days can collect huge amounts of data, but collection in itself should never be the end goal. The key is to extract meanings out of the collected data.
Rule #1: Gather the data.
Rule #2: First learn Rule #1.
Yes, that is a hacked quote from Pat Morita's character, Mr. Miyagi, in the Karate Kid II, where the Karate Kid asks about the two rules written prominently on the dojo wall. Pat Morita reads the rules aloud slowly, emphasizing that learning the first rule of...
In her book, Data: A Love Story, Amy Webb reveals how she used her background in Data Analysis to research and create algorithms from the data she discovered on 2 dating sites in order to find her now husband.
Losing customers is part of doing business. Losing customers without knowing why is bad business.