Traveling often, I leverage a couple of very useful websites. One of my favorites is Jetsetter.
I used the site recently to book a hotel for my last trip to Arizona, but I accidentally messed up some details in the dates. Once I realized this, I contacted their customer service number to see what could be done.
Does your heart flutter with excitement when you see insights and modeling? OR have you felt heartbroken by inaccurate data? Do you find yourself strangely attracted to graphs and data analysis? Or do you and data need “some space?”
In today’s economy, it’s more critical than ever before to ensure that your marketing dollars are spent wisely. Wisely spent dollars can bring great returns, but taking short-cuts in the wrong places can actually hurt your campaign.
In the not-so-distant past, analytics was considered as an optional activity by many marketers. However, in today’s world of big data, the difference between the decision makers who know how to harness the power of data and the ones who do not is becoming enormous.
To us, it’s pretty important to have current and relevant data when you need it. That’s why we work so hard to make sure our data is verified and accurate. But lately, we’ve encountered some skeptics who think that having Data that’s a month or six months old is just fine. There have been questions as to why real-time information would be important to have! Shocking, we know.
While everyone is entitled to their opinion,...
Searching for the “perfect” house can be a time-consuming process. My husband and I know about this process all too well. Recently, we purchased our 6th home in Omaha after a move from Seattle. Some years back, when we began the search for our first home, we thought the process would be a leisurely activity. But as we soon found out, house hunting is about being diligent and knowing your numbers. Data actually has more to do...
There’s been a lot of talk lately about which technology businesses are using to address their Big Data needs. The choice of technology is seemingly driven by the technologists and their desire to “conquer” big data. This gets confusing as there are seemingly, and justifiably, differing objectives for technology and marketing. CMO’s want to take advantage of the insights that Big Data brings, while CTO’s are often focused on...
You’ve seen it on TV. You’ve heard it on the radio. College Basketball is everywhere. While capitalizing on trending events like this can be great for your business, in this case there are trademarks and sponsorships to consider before you use the exact terms and phrases from the NCAA Men’s Basketball Tournament. In fact, I can’t even use the exact phrases in this blog without having to pay.
On Tuesday, March 27th, I had the pleasure of participating in Target Marketing’s “Know” Your Customers: Using the Right Data to Get More Response webinar sponsored by Infogroup Targeting Solutions.
We live in a visual society. Like the saying goes, “A picture is worth a thousand words.” Pictures make stories more interesting, help convey information, and give readers a deeper understanding of what’s going on. When information is visual, it just makes more sense. This same concept applies to data. Large amounts of data can be extremely overwhelming. Once you’ve gathered all the data you need, how can you arrange it so...
A recent article in Forbes magazine titled: “Increase Big Data Opportunities and Minimize Obstacles,” explores the results of a study done by the CMO Council. The results of this study point out that CMOs and CIOs consider big data part opportunity and part obstacle.52 percent of marketers and 45 percent of IT professionals believe functional silos block aggregation of data from across the organization. That’s a big percentage...
Ok, so by now you know that we love data—all kinds of data Big and Small. We’ve written about how data is trending these days in marketing, search and technology, but as Big Data becomes a common phrase in our everyday vocabulary, we’ve noticed it’s helping in many surprising ways. We did a quick review of what we’ve seen so far, and made a list of five unexpected places where data is making big moves.
Let’s take a look at this scenario. A young man walks into a car dealership. He’s dressed in nice slacks and designer shoes. He looks like he just came from a nice restaurant or perhaps a corporate job. As the salesman, you’re thinking that he’s a young, single businessman. Your mind automatically connects him to sports cars in flashy colors that will draw attention to his youth and need for excitement. Often times, the best...
Email Marketing has quickly become an important part of any marketing strategy due in part to its cost effectiveness, share-ability and speed of message delivery. With the increasing popularity of email marketing, there is also a greater risk of your marketing message being blocked from reaching the inbox. Due to the insurgence of SPAM and malware, ISP’s (Internet Service Providers) are tightening up security around marketing...
According to the recently published U.S. Bank Small Business Survey, two-thirds of small businesses surveyed said they are in good financial health or better; yet, only 16 percent expect to increase staff over the next 12 months.
Hot Purchase Categories for 2013
There was a recent article in TechCrunch, which drove home the theory that word of mouth (WOM) is a vital part of consumer awareness for any company. It highlighted some key WOM drivers that fuel what people talk about: social currency, triggers, emotion, public, practical value and stories.
There are a lot of data terms in the media these days as Big Data takes on a more prominent role in, well, just about everything. If you’re responsible for organizing or analyzing any type of data, if you’re thinking of using data for your business or if you just love data as much as we do, these next two blog posts should help you navigate the terminology.
A survey of almost 1,000 U.S. adults conducted on behalf of Infogroup confirmed that location-based services like search engines, navigation systems and online maps aren’t consistently meeting the real-time needs of the increasingly mobile consumer.
According to a recent study conducted on behalf of Infogroup, almost half (44 percent) of consumers have had social outings ruined by outdated business listing information. We discussed this in a blog post back in March, citing closed businesses and wrong directions as just 2 ways inaccurate data can ruin your day.
It’s no secret that providing the best possible experience for customers is a top priority for retailers. The adaptation of mobile technology for the average consumer is on the rise; however a new survey of 100 retail executives conducted by Infogroup Targeting Solutions revealed that retailers are lagging in their adoption of technology.
As we approach the holiday season, it’s important for small businesses and first time entrepreneurs to take extra steps to ensure the accuracy of their online business listings.
Business Information changes quickly in the age of Big Data. Here's a look at how much data changes inside the Infogroup Data Axle during your daily routine.
This holiday season, don’t assume that customers will increase just because it’s that time of year. Consumers are always looking for the best deal, special event or advice from a friend as to where they should spend their money.
The Data Axle from Infogroup is a real-time database-- tracking openings, closing and other relevant data from millions of businesses including restaurants and bars. Using information straight from the Data Axle we are able to gain insight into cuisine trends and bar density across the U.S. as illustrated below.