Multi-Sourcing Your Data
Are you getting the insights needed to drive your business forward? Leveraging multiple data sources to fuel your organization’s systems and associated processes is key to ensuring your success. “Not everything that can be counted counts, and not everything that counts can be counted.” Albert Einstein Turning data into insights and then specific actions required […]
Top Ten U.S. Cities for Ice Cream in 2019
To commemorate National Ice Cream Day, Infogroup utilized it’s verified database for more than 15 million records to determine the U.S. cities with the most ice cream parlors.
Let’s Be Authentic: How Retailers Can Protect Their Subscribers with Authentication Protocols
According to CyberArk, 56% of IT security professionals chose email phishing as the greatest security threat to brands and subscribers alike. A key tool for marketers to fight this threat is email authentication. Email authentication helps Internet Service Providers (ISPs) like Gmail, Outlook or Hotmail verify that an email is coming from a legitimate source, […]
Three Exciting Ways AI can Improve Email Marketing Engagement
Artificial intelligence (AI) has captivated the media with its potential to change our lives and improve applications from robots to hyper-personalization. More than anyone, email marketers are excited to learn about the impact AI may have on driving engagement and improving efficiency. As it stands, many marketers are still unsure how to apply AI in […]
Your Key to Unlocking New Opportunities
We know the benefits of using audience driven data. But now that you have the data, do you know how to use it to keep customers engaged and buying more? Do you know how to leverage it to get new potential customers to take that next step? This blog post explores the O in your […]
The Best Lead Generation Begins with This
Sales organizations constantly attempt to discover the magical secret to success with the best lead generation campaigns. In truth, it isn’t magic, or luck, that generates the results you want. It is recognition that no campaign works unless it targets the right people.
The Fastest Way to Close a Sale
The fastest way to close a sale starts with adding the right negotiation skills to your toolkit. These skills help you guide an interested prospect through the concerns that can get in the way of a deal. The following are key strategies, insights, and tips to help you close a sale: Prepare for Smooth Sailing […]