intent - 2.24.20 - By Natasia Langfelder - Content Marketing Manager

Using Data to Connect with Customers: Confronting the Emotional Aspect of Buying

Consumers in 2020 are presented with an overwhelming amount of choice. While they frequently take a rational approach to purchasing decisions (price, convenience, and quality are considered), there’s an emotional aspect of buying that cannot be overlooked. A recent survey by Infogroup found that 44% of consumers are willing to switch to brands with more […]

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