1.21.20 - By Natasia Langfelder - Content Marketing Manager
5 Essential Business and Data Trends for 2020
Data has come a long way in the past ten years. As we enter the next decade, organizations can expect advances in technologies and exciting new ways to leverage their data to increase ROI and drive sales. Our experts weighed in on data trends they see coming down the pipeline in 2020
industry news - 1.17.20 - By Natasia Langfelder - Content Marketing Manager
Best Reads of the Year
Following a banner year for big data, artificial intelligence and data governance, brands are looking forward to planning their data and marketing strategies for 2020. Infogroup and Yes Marketing have been busy documenting each step along the way with compelling research and content – sharing the latest in data, technology and marketing news through blogs, consumer surveys, interviews, data analysis and more.
ROI - 12.4.19
8 Ways the Insurance Industry Can Use Data to Improve Performance
2018 was a good year for insurers and many are on track to end 2019 on a high note. However, the outlook for 2020 may not be as rosy; according to Deloitte, challenges like the potential for economic slowdown and trade uncertainty may cast a shadow on insurance market projections.[i] As we head into the […]
small business - 11.25.19 - By Natasia Langfelder - Content Marketing Manager
Your Guide to Small Business Saturday
According to the Small Business Association, small businesses make up 99% of American businesses. Since its inception in 2010, Small Business Saturday encourages consumers to shop local and support small businesses. Each year, Small Business Saturday is celebrated on the day after the big-box store blowouts of Black Friday. This year, Small Business Saturday is […]
events - 11.12.19 - Zohray Brennan - Director, Content Marketing
Data + Technology * People: Infogroup’s 2019 Client Summit
The Scoop on Current and Future Infogroup Data Products, Services, and Innovations.
data pollution - 11.6.19 - By Natasia Langfelder - Content Marketing Manager
5 Warning Signs Your CRM Data is Polluted
If you don’t address the quality of your data, you won’t be able to realize the benefits of data - these are the 5 telltale signs of data that has gone bad.