multichannel marketing - 5.25.19 - By Steven Quast - VP, Analytics & Insights
Understanding the Impact of Your Marketing Efforts On Your Bottom Line. In today’s always-on marketing environment, marketers use a variety of channels, strategies and incentives to drive customer behavior. But not all marketing efforts are created equal – some are more effective than others.
5.22.19 - Asha Deshpande - Senior Director of Database Analytics
Customer Analytics ≠ Expensive Analytics
In the fast-paced world, it’s even more critical to understand what actions should be taken to deliver the greatest impact and value. Just when you think you’re ahead of the game something else arises, and you need to reassess your original plans.
5.12.19 - Heather Winnicki - Vice President of Product Development
6 Important Reasons You Need Data-driven Audience Insights
Advertising is all around us, shaping our minds from early childhood. Growing up, I vividly remember the BETA vs. VCR debate, tube socks and aqua net hairspray. Even in that simpler time in terms of technology, fashion and hair product options, advertising and branding play a large role in my memories
5.8.19 - Eric Kider - Senior Vice President
Why You Need to Multi-source Your Data
Are you getting the insights needed to drive your business forward? Leveraging multiple data sources to fuel your organization’s systems and associated processes is key to ensuring your success. “Not everything that can be counted counts, and not everything that counts can be counted.” Albert Einstein Turning data into insights and then specific actions required […]
4.30.19 - By Salesgenie Staff
Do You Know These Crucial Customer Retention Hacks?
A poor customer retention rate can be a death sentence for smaller businesses trying to compete with big box stores. Tracking your rate and taking aggressive steps to improve retention is critical to sustained success and profits for small firms.
10.29.18 - By Infogroup Staff
Infogroup Named a Leader Among B2B Marketing Data Providers by Forrester
I am pleased to share that Infogroup was named a leader in the most recent Forrester Wave™ for B2B Marketing Data Providers. Our teams work tirelessly to provide clients with the most comprehensive and up-to-date intelligence, which is fueled by our amazing data. We believe Forrester’s recognition confirms that the industry agrees with our approach and […]