The True Cost of Bad Data
Dirty data can cost you more than sales, it can permanently damage your relationship with your customers. Bad data costs U.S companies three trillion dollars per year, according to IBM. A study by Gartner has found that most organizations surveyed estimate they lose $14.2 million dollars annually. The financial cost of bad data is the […]
Have Retail Email Marketers Finally Reached the Mobile Tipping Point?
We’ve reached the long-awaited mobile tipping point. For the first time ever, half of all email-driven orders originate from smartphones, a Q1 study from Yes Marketing revealed. It’s crazy to think that a decade ago most consumers didn’t even own smartphones, and those who did wouldn’t have imagined regularly purchasing from them. Today, purchasing on-the-go […]
The Building Blocks of Customer Trust
Consumers today are presented with an overwhelming amount of choice. While consumers do take a rational approach to the purchasing– price, convenience, quality are all taken into consideration, there’s an emotional aspect of buying that cannot be overlooked.
Custom Analytics: Bringing Insights Into Action
In the fast-paced world, it’s even more critical to understand what actions should be taken to deliver the greatest impact and value. Just when you think you’re ahead of the game something else arises, and you need to reassess your original plans.
6 Reasons Why You Need to Invest in Data-Driven Audience Insights Now
Advertising is all around us, shaping our minds from early childhood. Growing up, I vividly remember the BETA vs. VCR debate, tube socks and aqua net hairspray. Even in that simpler time in terms of technology, fashion and hair product options, advertising and branding play a large role in my memories
Multi-Sourcing Your Data
Are you getting the insights needed to drive your business forward? Leveraging multiple data sources to fuel your organization’s systems and associated processes is key to ensuring your success. “Not everything that can be counted counts, and not everything that counts can be counted.” Albert Einstein Turning data into insights and then specific actions required […]