4 Customer Retention Hacks You Need to Try
A poor customer retention rate can be a death sentence for smaller businesses trying to compete with big box stores. Tracking your rate and taking aggressive steps to improve retention is critical to sustained success and profits for small firms.
Infogroup a Leader in the Forrester Wave™: B2B Marketing Data Providers, Q3 2018
I am pleased to share that Infogroup was named a leader in the most recent Forrester Wave™ for B2B Marketing Data Providers. Our teams work tirelessly to provide clients with the most comprehensive and up-to-date intelligence, which is fueled by our amazing data. We believe Forrester’s recognition confirms that the industry agrees with our approach and […]
What Is List Bombing and How Can Marketers Protect Themselves?
By Intelligence Products Team What Is List Bombing and How Can Marketers Protect Themselves? There is perhaps nothing more upsetting for an email marketer than discovering they have been blacklisted. While blacklisting can happen for a number of reasons, one of the most frustrating ones is a list bombing attack. What is list bombing? List bombing […]
Tips for Engaging and Reactivating Email Subscribers
The last few months, businesses spent a lot of time targeting customers to make the most out of the holiday season. Now that the dust has settled, keeping those new customers and building loyalty is more important than ever. Last month, I shared information on implementing email activation campaigns to increase email relevance and engagement. Here are […]
The 2013 Holiday Restaurant and Bar Capitals of the U.S.