6.27.19 - Heather Winnicki - Vice President of Product Development
Your Key to Unlocking New Business Opportunities
We know the benefits of using audience driven data. But now that you have the data, do you know how to use it to keep customers engaged and buying more? Do you know how to leverage it to get new potential customers to take that next step? This blog post explores the O in your […]
6.17.19 - By Salesgenie Staff
The Secret Behind the Most Effective Lead Generation
Sales organizations constantly attempt to discover the magical secret to success with the best lead generation campaigns. In truth, it isn’t magic, or luck, that generates the results you want. It is recognition that no campaign works unless it targets the right people.
6.14.19 - By Salesgenie Staff
Do You Know the Quickest Way to Close a Deal?
Negotiation skills are key for all sales professionals. The quickest way to close a deal starts with having the correct negotiation skills at your disposal. The ability to guide a prospect through the sales funnel depends on these skills. Here are some of our strategies to ensure a quick sale: Personalize the value proposition: convey […]
6.5.19 - Natasia Langfelder - Content Marketing Manager
The True Cost of Bad Data
Dirty data can cost you more than sales, it can permanently damage your relationship with your customers. Bad data costs U.S companies three trillion dollars per year, according to IBM. A study by Gartner has found that most organizations surveyed estimate they lose $14.2 million dollars annually. The financial cost of bad data is the […]
6.2.19 - Kyle Henderick - Senior Director, Client Services, Yes Marketing
Why More People are Making Purchases on Their Smartphones
We’ve reached the long-awaited mobile email tipping point. For the first time ever, half of all email-driven orders originate from smartphones, a Q1 study from Yes Marketing revealed. It’s crazy to think that a decade ago most consumers didn’t even own smartphones, and those who did wouldn’t have imagined regularly purchasing from them. Today, purchasing […]
5.30.19 - Natasia Langfelder - Content Marketing Manager
If You Care About Customer Trust, You Need to Read This
Consumers today are presented with an overwhelming amount of choice. While consumers do take a rational approach to the purchasing– price, convenience, quality are all taken into consideration, there’s an emotional aspect of buying that cannot be overlooked.