intent data - 10.14.19 - Zohray Brennan - Director, Content Marketing
Intent Matters: Leveraging Data & Signals to Target Audiences
Intent marketing is the key to targeted messaging as it identifies an audience that is in-market within days of taking action. Here are the ways you can identify the signals and data in order to target your desired audience intentfully.
data - 10.14.19 - By Natasia Langfelder - Content Marketing Manager
The Top Ten U.S. Cities for Dessert
Infogroup's annual list of the top 10 U.S. cities for the most dessert businesses per 10K residents.
10.14.19 - Zohray Brennan - Director, Content
Explore our data visualization of the most popular dessert businesses for every state.
email - 10.7.19 - Heather Winnicki - Vice President of B2C Product Management
Math, Science, Art and Data: Engaging Audiences Via Email
6 easy steps to build a robust and engaged email audience in an increasingly data-driven marketplace.
newsletter - 10.4.19 - Zohray Brennan - Editor: The Gist
In The News This Week: Warren’s Data-Driven Campaign, AI vs. Sales Reps
Happy first-week-of-October! In The News We’re Not Quite Ready to Welcome Our Chatbot Overlords In an experiment researchers found that chatbots were as successful as human salespeople. The catch? It worked only when the customer was unaware they were conversing with an AI. [Adweek] → In another study, AI was also found to be on […]
data - 10.1.19 - Zohray Brennan - Content Marketing Director
National Dessert Day: Is the Data Worth the Wait?
This summer we dug into the Infogroup B2B database and thought we would create a “Top 10 Cities for Ice Cream” story based on ice cream shop business data across the United States. Its success caught us by surprise. However, since sweet treats of all kinds always make us salivate, we went back to the […]