Sales organizations constantly attempt to discover the magical secret to success with the best lead generation campaigns. In truth, it isn’t magic, or luck, that generates the results you want. It is recognition that no campaign works unless it targets the right people.
The following is an overview of the critical importance of targeting the right people with the best lead generation campaigns.
The Logic Behind the Secret
Optimized campaign designs, message strategies, and delivery channels all contribute to success in lead generation. However, none of these matter without a clear target in mind when you build your campaign.
Targeting the right people is of primary importance in virtually all communication systems. A college class in robotics is of limited value to people interested in a career in early childhood education, for instance.
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