Welcome to the 2nd issue of our weekly newsletter on data and related innovations. Trending: Amazon is determined to win the voice assistant wars, the latest on the CCPA, gif data, “data dignity,” and ad agencies $12M data creative fail. Plus our latest news and a chart for your data-viewing pleasure.
Amazon Had A Busy Week
Amazon unveiled numerous Alexa-powered data-collecting products, ranging from wearables and a combo microwave and air fryer, to the Echo Show camera feature that can recognize pantry items as you can see from the video above. Could this onslaught be due to the fact sales of Google’s Nest device are predicted to surpass Amazon’s Echo in the next 2 years? [WSJ]
Brace For Even More Branded Gifs
Marketers have always loved understanding consumer behavior via gif data. With their recent Oracle Data Cloud’s Moat partnership, Giphy can now deliver details on viewability and delivery data to brand marketers. [Adweek]
Agencies Spent $12M On Data, 100% Integration TBD
Ad agencies’ media divisions successfully figured out how to utilize the data platforms their holding companies acquired. However, turning that “audience data into a human-centric truth” has yet to materialize for their creative clients. [AdExchanger]
“Data Dignity” - It’s Not What You Think It Is
In what was previously “Project Bali” and what some may perceive to be a clap-back at Google’s and Apple’s privacy initiatives, Microsoft’s “ Data Dignity” will give users control over their data - plus the ability to sell it. [ZD Net]
The CCPA Terrifies Silicon Valley, Possibly
+ While TechCrunch swears Silicon Valley is terrified. They tend to be pretty reliable with rumors so we’ll roll with it.
F&W Dishes Out Thoughts on the Best City for Desserts
Small Home and Garden Businesses Are Thriving
Home Depot and Lowe’s aren’t the only home and garden businesses doing well. We dived into our business database and found out small shops were thriving just as well, thanks to the “healthy home remodeling” trend. [Infogroup]
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