News & Press

10.8.19

Data: Cyber Monday Emails Sent in Q4 2018 Generated Three Times the Conversion Rate of Standard Emails

Yes Marketing study finds brands sent 25 percent more Cyber Monday emails year-over-year DALLAS — Oct. 8, 2019 — Cyber Monday emails sent in 2018 generated three times the conversion rate of standard emails, at 14 percent vs. 4.9 percent, solidifying the shopping event’s status as a powerhouse for driving purchases during the holiday season. […]

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10.8.19

Infogroup Names Seasoned Harte Hanks and Epsilon Executives as EVP, Enterprise Sales, and SVP of Technology, Yes Marketing

Key hires bring deep expertise in enterprise sales and integrating best-of-breed software solutions within a partner model DALLAS — Oct. 8, 2019 — Infogroup, a leading provider of data and data-driven marketing solutions, today announced two important executive appointments: Brad Wamsley as Executive Vice President, Enterprise Sales; and Dan DeZutter as Senior Vice President of […]

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9.24.19

Data: Gen Zers and Millennials Are Twice as Driven by Travel Perks as Older Generations

Yes Marketing survey finds price is the most influential factor when selecting a travel brand DALLAS, September 24, 2019 – Gen Zers and Millennials are twice as likely as their older counterparts to consider perks as the most significant factor when selecting a new travel and hospitality brand (10% compared to 5%), according to a […]

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9.19.19

New Research: Independent Home & Garden Businesses Are Small But Thriving

Infogroup gleans insights from more than 245,000 home & garden businesses DALLAS — September 19, 2019 — Home and garden businesses tend to be smaller than other companies, single location, and have better credit compared to other businesses. Those are among the findings that Infogroup, a leading provider of data and data-driven marketing solutions, reported […]

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9.9.19

Study: As Data Volume Increases, So Does Data Pollution

Independent research firm finds only 4% of respondents say they do not experience any challenges when it comes to utilizing data in their marketing efforts. DALLAS — September 9, 2019 — According to a new commissioned study conducted by Forrester Consulting on behalf of Infogroup, the average amount of marketing dollars spent on customer data […]

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8.20.19

One In Three Americans Say They Give Money to Charity 5+ Times Per Year

Infogroup reports findings in Americans’ charitable propensities DALLAS — August 20, 2019 — Americans enjoy giving to charity — and they’re much more likely to donate to causes that impact their friends, family and communities, according to a new report from Infogroup. Infogroup asked 1,059 American adults about their charitable practices and weighted the responses […]

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