The leading data, multichannel marketing solutions and services provider welcomes five new executives to provide clients with enhanced digital capabilities and technology innovation
Omaha, NE – August 22, 2018 – Infogroup, a leading provider of data and multichannel marketing solutions, today announced the expansion of its digital services and the hiring of five new executives to grow its digital, data and technology capabilities to accelerate the company’s vision and mission.
Infogroup is expanding its digital solutions and services to empower brands to optimize the value of consumer relationships. These services will support B2B and B2C brands’ objectives to reach their customers throughout the customer lifecycle from acquisition to lifetime loyalty. Infogroup will provide people-based digital marketing capabilities to its clients supported by six pillars: data, decision-making, campaign delivery, diagnostics, innovation and talent.
Harnessing the full range of solutions and services, the company will help brands identify and reconcile new and existing sources of data and increase the performance of real-time decisions through AI modeling. In addition, customers will deliver robust cross-channel campaigns inclusive of programmatic media, social, mobile, video, native and search engine marketing. Infogroup will continue to develop people-based marketing strategic roadmaps & CRM database management to support our clients.
“Our vision is to offer our clients full customer journey enablement,” said Jim Sturm, president, Yes Lifecycle Marketing, a division of Infogroup. “Our expanded digital strategy empowers brands to connect with consumers and build long-term customer relationships with the help of expert marketing services teams, robust data and advanced technology.”
The addition of new talent will bring strategic leadership, improve marketing efficiencies, strengthen business performance, and increase ROI for Infogroup clients. And, on their behalf, Infogroup will lead the industry in R&D and innovation efforts including, but not limited to AI, Blockchain, and data visualization to tackle critical challenges of consumer privacy (GDPR), transparency, and attribution.
“Over the years, we have earned the trust of our Fortune 1000 clients as a strategic advisor and valuable partner. We work together to move from account-based marketing to people-based marketing,” said Thomas Zawacki, chief digital officer, Infogroup. “Our approach and capabilities provide brands with the customer intelligence and advanced solutions they need to engage their customers efficiently to drive short-term economic return, as well as long-term competitive differentiation.”
The following executive hires will support the expansion of Infogroup’s digital services and capabilities:
“As a company committed to empowering brands, we understand the value of strategic leadership and the importance of truly integrated services and solutions,” said Michael Iaccarino, CEO and chairman, Infogroup. “We brought on leaders that not only support our digital strategy, but who have the expertise to bring success to brands who are looking to strengthen customer acquisition and lifetime value through integrated, data-driven and profitable marketing programs.”
For more information about Infogroup, or our digital marketing services and innovation, click here.
Infogroup is a leading provider of data and data-driven marketing solutions. Infogroup provides data, technology and services that help marketers acquire new customers and maximize the value of existing relationships. The company’s data and marketing solutions help clients of all sizes, from local SMBs to FORTUNE 100™ enterprises, increase sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 280 million individuals and 24 million businesses. For more information, visit www.infogroup.com.