OMAHA, Neb. – October 13, 2016 – Leading big data, marketing services and analytics provider Infogroup, announced today that its business and consumer data will be digitally available in Adobe Audience Manager, the industry’s leading data management platform (DMP), which consolidates audience information from all available sources via its Audience Marketplace. Powered by Infogroup business and consumer data, marketers can optimize and execute highly targeted B2B or B2C marketing campaigns across display, email, social, mobile and direct mail.
In addition to Infogroup’s proprietary business and consumer data, niche datasets will also be available. The ExecuReach Database for instance, consists of nearly 40 million business executives and enables marketers to connect the business and consumer buying decisions of executives for enhanced targeting at the office or at home.
Adobe Audience Manager helps advertisers and publishers build unique audience profiles to identify the most valuable segments and use them across digital marketing channels. Audience Marketplace, a data exchange in Adobe Audience Manager, is a private data marketplace that connects advertisers and content publishers to buy and sell second and third-party data without the time-consuming challenges of setting up individual partnership agreements. The data exchange also enables companies to scale its high-value audience segments for personalized and targeted content across marketing channels.
“Having both our business and consumer data available within Adobe Audience Manager’s Audience Marketplace enables Infogroup to further expand our work with enterprise brands,” said Mike Iaccarino, Chairman and CEO of Infogroup. “We look forward to growing our Adobe relationship in the DMP marketplace.”
Infogroup’s verified business and consumer data is gathered from thousands of quality sources and will consist of 280 audience segments within Adobe Audience Manager’s Audience Marketplace. Users will be able to execute campaigns selecting from audience profiles. For B2B, audiences can include small business decision makers, companies with under 20 employees, financial advisors or CEOs, and founders and presidents. For B2C targeting, audiences can include consumers who have an affinity for hunting or do-it-yourself (DIY) projects, homeowners and many more.
“We are excited about partnering with Infogroup to bring their expansive dataset to the Adobe Audience Manager,” said Amit Ahuja, Head of Audience Management, Adobe. “Marketers have more data choices now and are able to execute multichannel campaigns with much greater scale, precision and personalization.”
“Infogroup’s higher quality data means higher conversion rates for marketers, less wasted marketing spend and increased precision targeting at scale,” said Matt Graves, Chief Data Officer at Infogroup.
Infogroup brings to market in the Adobe Audience Marketplace a combination of 280 unique B2B and B2C targetable audiences with a total consumer reach of almost 16 billion, and an average reach per consumer audience segment of 112 million. The B2B reach is equally impressive, with a total of almost 2.5 billion and an average reach per business audience segment of almost 18 million.
Infogroup is a big data, analytics and marketing services provider that delivers best in class data-driven customer-centric technology solutions. Our data and software-as-a-service (DaaS & SaaS) offerings help clients of all sizes, from small companies to FORTUNE 100TM enterprises, increase their sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 245MM individuals and 25MM businesses, which is distributed real-time to our clients. For more information, visit: www.infogroup.com.