January 2, 2018

Infogroup Data Solutions welcomes back Omaha Steaks to its Data Management and Insert Acquisition divisions

Expanded relationship now includes new media and audience development services

OMAHA, Neb. (Jan. 2, 2018) - Infogroup Data Solutions, the leading provider of business and consumer media management solutions, announced today it has been awarded exclusive list management and insert brokerage of Omaha Steaks, the premier mail order steak and food gift company.

This expands Infogroup Data Solutions’ relationship with the Omaha-based company, which has partnered with Infogroup for many years employing its insert management services for Omaha Steaks.

Founded in 1917, Omaha Steaks markets, manufactures and distributes a wide variety of premium beef and gourmet foods. These products are custom cut and packaged to serve the needs of various markets.

“We are excited to partner with Omaha Steaks to provide a number of our industry-leading services such as media and audience development, program management and fulfillment,” said Nancy O’Reilly, vice president of Insert Media. “We look forward to driving even more value for them through our innovative solutions.”

"In addition to the efficiencies brought forth with this consolidation, the expanded partnership will allow our divisions to work together to bring the highest rate of return to Omaha Steaks,” said Gretchen Littlefield, president of Infogroup Data Solutions.

“We continue to provide superior media management solutions that maximize ROI for our clients,” said Michael Iaccarino, chairman and CEO of Infogroup. “This expanded relationship with Omaha Steaks reaffirms that commitment, and we look forward to building on the successes we currently enjoy with them in our insert management division.”

About Infogroup Data Solutions
Infogroup Data Solutions empowers business, consumer, and nonprofit marketing professionals. Through our innovative data sets, media management, analytics, brokerage services and marketing solutions, we help lower the cost to acquire new revenue and hold on to current customers. For more information on our data-driven solutions, visit www.infogroupdatasolutions.com or contact us at 1-800-223-2194.

About Omaha Steaks
Omaha Steaks, founded in 1917, is an Omaha, Nebraska-based, fifth-generation, family-owned company that markets and distributes a wide variety of the finest quality USDA-approved, grain fed beef and other gourmet foods including seafood, pork, poultry, side dishes, appetizers, complete meals and desserts. Today, Omaha Steaks is recognized as the nation’s largest direct response marketer of premium beef and gourmet foods, available to customers by calling 1-800-228-9055, online at www.OmahaSteaks.com or at retail stores nationwide.