February 28, 2013

Infogroup Targeting Solutions Adds Key Talent to Expand on its Client Services and Strategic Insight Capabilities

New Talent Positions ITS to Deliver Enhanced Strategic Marketing Insights and an Integrated Client Services Approach

(OMAHA, NE) – {February 28, 2013} Infogroup Targeting Solutions (ITS) has expanded its Client Services and Marketing Strategy & Insights teams with seasoned talent to help meet the growing demand for comprehensive, data-driven multichannel services to mid and enterprise companies. The growth of the Client Services team will enable ITS to provide an integrated services model that spans across sales and delivery, and includes real-time data, strategy, analytics, technology, thought leadership and services. Expansion of the Marketing Strategy and Insights team will enable more clients to leverage sophisticated analytics to help find and acquire new customers faster, deepen relationships with existing ones and more effectively leverage marketing dollars. These teams empower clients to anticipate their customers’ behavior, target high-value customers effectively, and increase response rates.

This talent increase will further enable Infogroup Targeting Solutions to deliver on its mission to help companies increase sales and customer loyalty through analytically driven consumer and business solutions that help sales, operations, and marketing.

“We are focused on building exceptional and long-lasting relationships with our clients and are excited to bring in talented individuals to help us further support our client goals,” stated Don Patrick, President of Infogroup Targeting Solutions. “This new team will enhance the analytic, customer, and multichannel marketing strategies we can provide to our clients.”

The new team members include:

Client Services: Sumit Bhalla joins as Vice President of Client Services and brings over 15 years of integrated sales, marketing, and CRM delivery. Sumit will help leverage and develop relationships across services, delivery and thought leadership. He comes from Merkle where he was Senior Director of the Insurance and Wealth Management vertical. He helped manage relationships with clients such as AARP, Travelers Insurance, and Liberty Mutual. Prior to Merkle, Sumit was Director of Marketing Systems for Liberty Mutual’s Personal Market. At Liberty Mutual he was responsible for the strategic development of sales, marketing, and service technologies across the agency, call center, Internet, and third party channels. Sumit holds a B.S. in electrical engineering from the Worcester Polytechnic Institute.

Client Services: Suzanne Darling joins ITS as Vice President of Client Services and will help create and drive marketing strategy for clients’ business goals. Suzanne brings over 20 years of experience in database marketing and has superior knowledge in strategic marketing with an analytic focus for enterprise clients. She comes from Targetbase where she was VP of Client Services. Here, she had key roles in high profile client relationships, consumer intelligence, and development as well as execution of multichannel CRM campaign planning. Prior to Targetbase, Suzanne held management positions at Epsilon, EMC, and Hill-Holliday. She holds a Bachelor of Arts in Political Science from Boston College and a Masters in Marketing/Management from Babson College.

Marketing Strategy & Insights: Lynne Bolen joins ITS as Vice Presiden of Marketing Strategy and Insights. Lynne will be an integral player in providing leadership and strategic guidance to clients and internal teams. She comes from Merkle where she held key consulting roles and executed in discovery sessions, maturity assessments, customer development, gap analysis, priority assessments, and the development of implementation roadmaps. Prior to Merkle, Lynne held senior leadership positions at Fidelity, One-to-One Interactive and Digitas. Lynne brings a wealth of knowledge in research, analytics, measurement, and marketing strategy. She holds a Bachelor of Arts in Economics from West Virginia University and a Masters in Business Administration from the University of South Carolina.

Marketing Strategy & Insights: Madhu Gosh joins ITS as Vice President of Analytics. Madhu’s primary role will be leading Financial and Business Operational plans for her group in addition to managing and developing the analytic teams, processes, and products. Madhu has held various leadership roles in Product, Marketing Analytics and Strategy enabling Fortune 500 companies to leverage big data and business intelligence to drive strategy. Madhu most recently came from ADP where for the past 3 years she led the Corporate Marketing Analytics function and created a comprehensive, enterprise-wide Business Intelligence and Predictive Analytics program. Prior to ADP, Madhu held senior roles at Dun & Bradstreet and Alliance Consulting. Madhu holds a Masters Degree in Engineering from Georgia Tech and a Bachelors in Chemical Engineering from Jadavpur University in India. She speaks at Marketing Conferences and Business Schools on data-driven business best practices.

“We are excited about adding new talent to the seasoned Client Services and Strategy & Insights teams,” stated David McRae, Chief Operating Officer of Infogroup Targeting Solutions. “These individuals all have an exceptional blend of experience that combines client services, multichannel marketing, and strategic growth. We're looking forward to enhancing our ability to deliver data-driven results for our clients.”

About Infogroup Targeting Solutions
Infogroup Targeting Solutions helps companies increase sales and customer loyalty through analytically driven consumer and business data and database marketing solutions. With exclusive access to the Data Axle®, we build multichannel solutions using contextually relevant information on 235MM individuals and 24MM businesses.