News & Press

3.27.18

Infogroup Announces Data Integration with Adobe Audience Marketplace

Enhanced consumer and business data to help users build complete customer profiles LAS VEGAS (March 27, 2018) — Infogroup, a big data and marketing company, announced during Adobe Summit 2018 that it has integrated its leading consumer and business data into Adobe Audience Marketplace, which can be leveraged in Adobe Cloud Platform. The integration will […]

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2.12.18

AC Business Media Appoints Infogroup Media Solutions as Data and Media Management Partner

Infogroup to deliver advanced data services to industry-leading business media publisher Omaha, Neb. (February 12, 2018) — Infogroup Media Solutions, the leading provider of business and consumer media management solutions, announced today it has added AC Business Media to its client roster. AC Business Media, a prominent B2B media and business intelligence company, will retain […]

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2.7.18

Data: Mobile Conversion Rate Equals Desktop for the First Time

New Yes Lifecycle Marketing report reveals milestone in mobile, identifies opportunities to optimize mobile path-to-purchase CHICAGO (February 7, 2018) — Email marketing reached a new milestone at the end of 2017. For the first time, orders per click for desktop and mobile were equivalent at 3.3 percent, according to data released today by Yes Lifecycle […]

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1.30.18

Data: 9 in 10 Marketers List Email as One of their Top Priorities for 2018

New Yes Lifecycle Marketing report finds that marketers are prioritizing email, website, and social channels in 2018, but overlooking the in-store experience CHICAGO – January 30, 2018 – According to a new study from Yes Lifecycle Marketing, 89 percent of marketers listed email as one of their top three priorities in 2018, indicating that email […]

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1.8.18

Data: Contrary to Consumer Preferences, 41 Percent of Marketers Don’t Personalize Content Based on Consumers’ Age

New Yes Lifecycle Marketing report finds that nine out of ten marketers need help improving their personalization strategy CHICAGO (January 8, 2018) – According to a new study from Yes Lifecycle Marketing, two in five marketers don’t tailor their initiatives to audiences of different age groups, thus missing on substantial engagement opportunities as consumers demand […]

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1.2.18

Infogroup Data Solutions welcomes back Omaha Steaks to its Data Management and Insert Acquisition divisions

Expanded relationship now includes new media and audience development services OMAHA, Neb. (Jan. 2, 2018) – Infogroup Data Solutions, the leading provider of business and consumer media management solutions, announced today it has been awarded exclusive list management and insert brokerage of Omaha Steaks, the premier mail order steak and food gift company. This expands […]

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