News & Press

Yes Lifecycle Marketing - 11.9.17

Data: Number of Gmail Users Nearly Doubles in Three Years

New Yes Lifecycle Marketing report reveals Gmail now accounts for 30 percent of marketers’ subscriber bases, making it the most widely used internet service provider among consumers CHICAGO (November 9, 2017) – The number of Gmail users subscribed to marketers’ email programs has increased by 76 percent since 2014, jumping from 17 percent to 30 […]

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Nonprofit Marketing - 11.8.17

Anne Lewis Strategies Joins Infogroup, Enhancing Company’s Omnichannel and Social Marketing Capabilities

New acquisition of fast growing agency bolsters Infogroup’s suite of digital services OMAHA, Neb. (Nov. 08, 2017) – Infogroup, a leading provider of data and omnichannel marketing solutions, announced today that Anne Lewis Strategies will be joining the company.  Anne Lewis Strategies brings significant expertise in digital strategy, planning and online lead generation that will complement […]

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Scranton Gillette Communications - 10.10.17

Infogroup Data Solutions selected as digital and media management service provider by Scranton Gillette Communications

Omaha, Neb. (October 10, 2017) — Infogroup Data Solutions, the leading provider of business and consumer media management solutions, has been selected as the digital and media management service provider for Scranton Gillette Communications (SGC)/SGC Horizon, a business-to-business (B2B) media company. SGC/SGC Horizon owns more than 20 recognized brands and events serving diverse industries that […]

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Yes Lifecycle Marketing - 9.25.17

Data: Holiday Shopping Habits by Generation Revealed

Recent data from Yes Lifecycle Marketing reveals millennials tend to shop year-round, while centennials procrastinate CHICAGO (Sept. 25, 2017) – Despite the emphasis retailers place on Black Friday and Cyber Monday, nearly 30 percent of millennials say they shop for gifts year-round, according to a recent report from Yes Lifecycle Marketing. In A Marketer’s Guide […]

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Yes Lifecycle Marketing - 9.11.17

Data: Personalized email subject lines boost open rates by 50 percent

New Yes Lifecycle Marketing report reveals personalization and triggers drive significantly higher engagement than non-personalized subject lines  CHICAGO (September 11, 2017) – Consumers open emails with personalized subject lines at a 50 percent higher rate compared to emails without personalized subject lines, yet only 2 percent of emails employ personalization, according to data recently released […]

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Yesmail360i - 8.23.17

Batteries Plus Bulbs Selects Yes Lifecycle Marketing’s Cross-Channel Marketing and Analytics Platform Yesmail360i

Solution enables nation’s largest and fastest-growing battery, light bulb and smartphone/tablet repair franchiser to dynamically harness customer data for highly targeted campaigns CHICAGO, IL – August 23, 2017 Yes Lifecycle Marketing today announced that Batteries Plus Bulbs has selected Yes Lifecycle Marketing’s cross-channel marketing and analytics platform, Yesmail360i to grow its ability to communicate with […]

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