News & Press


Data: Over Half of Consumers Ignore Retailer Emails Because of Inbox Overload

Many marketing emails are ignored even though nearly half of consumers rank email as their preferred channel for marketing communications CHICAGO — September 26, 2018 — Despite 47 percent of consumers ranking email as their preferred channel for brand communications, over half (55 percent) ignore marketing emails due to inbox overload, according to a new […]

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Infogroup Named a Leader of B2B Marketing Data Providers by Independent Research Firm

Business data and marketing solution receives highest possible score in the strategy and market presence categories OMAHA, Ne—September 25, 2018—Infogroup, a leading provider of business and consumer data and media management solutions, has been recognized by Forrester, an independent research firm, in The Forrester Wave™: B2B Marketing Data Providers, Q3 2018. The company was cited […]

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Infogroup Media Solutions Expands Client Portfolio with Seven New Account Wins

Prominent business-to-business media companies make strategic shift to maximize data value and gain access to intelligent data solutions OMAHA, Ne—September 18, 2018—Infogroup Media Solutions, a leading provider of business and consumer data and media management solutions, today announced considerable expansion of their client base over the last six months. The company acquired seven new data […]

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West Marine Extends Partnership with Yes Lifecycle Marketing to Support New Marketing Focus and Drive Growth

CHICAGO — September 12, 2018 — Yes Lifecycle Marketing today announced that West Marine, the premier retailer for boating, fishing, sailing and paddling gear, is extending its partnership with the vendor. The renewed engagement includes the use of Yes Lifecycle Marketing’s multichannel marketing communications platform Yesmail360i and the vendor’s database and analytics platform, Marketzone, which […]

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STUDY: Holiday marketing emails generate, on average, higher conversions than business-as-usual emails

Themed campaigns that reference specific holidays see lower open rates, but generate more conversions than BAU messages CHICAGO — September 4, 2018 — Holiday emails sent in Q4 of last year often drove higher conversion rates than business-as-usual (BAU) emails, despite generating 16.8 percent lower open rates, indicating the importance of message theme, type of […]

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Infogroup Wins Landmark Case and Is Awarded $53.6 Million against Vinod Gupta and Database101

Jury establishes legal precedent for the copyright protection of Infogroup’s business database Omaha, Neb. – August 27, 2018 – In an Omaha-based federal court, a jury awarded Infogroup, a leading provider of data and multichannel marketing solutions, $53.6 million and found that Vinod Gupta and Database101 (DB101) as well as its various divisions, AtoZdatabases, Infofree […]

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