News & Press

12.14.17

Infogroup Hires Former MeritDirect Executive for Senior Level Sales Role

OMAHA, Neb. (Dec. 14, 2017) – Leading big data, marketing services and analytics provider, Infogroup, announced today that Jeff Moriarty has joined Infogroup Data Solutions as senior vice president of Business and Media Solutions to further develop the company’s already extensive portfolio of front edge omnichannel solutions and B2B marketers served. “We view Jeff’s appointment […]

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12.12.17

Yes Lifecycle Marketing Launches the Yesmail360i Enhanced Customer Profile

A People-Based Data Exchange to Improve Acquisition, Activation, and Reactivation  CHICAGO (December 12, 2017) – Today, Yes Lifecycle Marketing announces the launch of its Yesmail360i Enhanced Customer Profile, which is a people-based data exchange offering marketers economical, efficient, and greater personalization at scale. No matter how advanced your marketing programs, this proprietary data profile improves […]

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11.20.17

Data: Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

Yes Lifecycle Marketing study finds Black Friday emails drove higher open rates, yet Cyber Monday emails boasted higher conversion rates in 2016 CHICAGO, November 20, 2017 — Despite lower open rates than Black Friday emails, Cyber Monday emails resulted in higher conversions in 2016, indicating an evolution in consumer holiday shopping habits. In a recent […]

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11.9.17

Data: Number of Gmail Users Nearly Doubles in Three Years

New Yes Lifecycle Marketing report reveals Gmail now accounts for 30 percent of marketers’ subscriber bases, making it the most widely used internet service provider among consumers CHICAGO (November 9, 2017) – The number of Gmail users subscribed to marketers’ email programs has increased by 76 percent since 2014, jumping from 17 percent to 30 […]

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11.8.17

Anne Lewis Strategies Joins Infogroup, Enhancing Company’s Omnichannel and Social Marketing Capabilities

New acquisition of fast growing agency bolsters Infogroup’s suite of digital services OMAHA, Neb. (Nov. 08, 2017) – Infogroup, a leading provider of data and omnichannel marketing solutions, announced today that Anne Lewis Strategies will be joining the company.  Anne Lewis Strategies brings significant expertise in digital strategy, planning and online lead generation that will complement […]

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10.10.17

Infogroup Data Solutions selected as digital and media management service provider by Scranton Gillette Communications

Omaha, Neb. (October 10, 2017) — Infogroup Data Solutions, the leading provider of business and consumer media management solutions, has been selected as the digital and media management service provider for Scranton Gillette Communications (SGC)/SGC Horizon, a business-to-business (B2B) media company. SGC/SGC Horizon owns more than 20 recognized brands and events serving diverse industries that […]

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