News & Press


PayForward Selects Yes Lifecycle Marketing to Enhance Marketing Strategy and Support Rapid Growth

The membership rewards program provider relies on Yes Lifecycle Marketing to bring transactional and marketing messages in the same platform, improve targeting and reporting capabilities and gain an understanding of the full customer journey CHICAGO – July 16, 2018 – Yes Lifecycle Marketing today announced that PayForward, an exclusive membership rewards program provider, has selected […]

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Infogroup Sees ‘Tremendous Growth Potential’ With

OMAHA, Neb. (June 28, 2018) — Infogroup, a leading provider of data and multi-channel marketing solutions, announced today that Eric Kider has joined as general manager to further develop credit opportunities for small- and mid-sized businesses. provides in-depth information on businesses of all sizes, including small businesses, to empower people with the ability […]

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Easterseals engages Infogroup Media Solutions to manage its national donor database

Expanded partnership will leverage agency’s integrated marketing solutions to monetize data assets and enhance strategic insight Omaha, NE – June 21, 2018 – Infogroup Media Solutions, the leading provider of business and consumer media management solutions, announced today it will provide data management and fulfillment services for Easterseals, the nation’s leading service provider and advocate […]

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Yes Lifecycle Marketing Hires Former Brierley+Partners Executive to Lead The Company’s Evolution

The multichannel marketing solutions provider welcomes new leadership to expand technology and grow its service suite CHICAGO — June 13, 2018 — Yes Lifecycle Marketing, a multichannel marketing and analytics solutions provider, today announced the hiring of Jim Sturm, president, and Gina Carfagno, senior vice president of sales, to evolve its reach and offerings, expand […]

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Report: Marketers Who Improved Their Gmail Reputation Increased Inboxing Rates at Gmail by as Much as 97 Percent

New Yes Lifecycle Marketing analysis unveils deliverability best practices for improving Gmail reputation and inboxing rates CHICAGO – June 11, 2018 – Marketers who improved their Gmail reputation improved their inboxing rate by as much as 97 percent, according to new data from Yes Lifecycle Marketing. The data further unveiled the mailing best practices marketers […]

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Infogroup | Anne Lewis Strategies’ Sarah Newhall to be Recognized as a 2018 Rising Star Honoree

Honored for innovation, leadership, and outstanding achievement in nonprofit marketing strategy and education WASHINGTON, DC. (June 5, 2018) – Infogroup, a leading provider of data and data-driven marketing solutions, announced today Anne Lewis Strategies principal and CSO, Sarah Newhall, is among Marketing EDGE’s 2018 Rising Stars to be honored at the EDGE Awards event on […]

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