News & Press

Yes Lifecycle Marketing - 9.11.17

Data: Personalized email subject lines boost open rates by 50 percent

New Yes Lifecycle Marketing report reveals personalization and triggers drive significantly higher engagement than non-personalized subject lines  CHICAGO (September 11, 2017) – Consumers open emails with personalized subject lines at a 50 percent higher rate compared to emails without personalized subject lines, yet only 2 percent of emails employ personalization, according to data recently released […]

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Yesmail360i - 8.23.17

Batteries Plus Bulbs Selects Yes Lifecycle Marketing’s Cross-Channel Marketing and Analytics Platform Yesmail360i

Solution enables nation’s largest and fastest-growing battery, light bulb and smartphone/tablet repair franchiser to dynamically harness customer data for highly targeted campaigns CHICAGO, IL – August 23, 2017 Yes Lifecycle Marketing today announced that Batteries Plus Bulbs has selected Yes Lifecycle Marketing’s cross-channel marketing and analytics platform, Yesmail360i to grow its ability to communicate with […]

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Yes Lifecycle Marketing - 8.14.17

Data: Email subject lines under 21 characters generate the highest open rates

But new Yes Lifecycle Marketing analysis reveals subject lines under 21 characters make up less than 5 percent of all email subject lines CHICAGO (August 14, 2017) – Subject lines under 21 characters generated a 31 percent higher-than-average open rate, yet they account for less than 5 percent of all email subject lines, according to new data […]

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7.26.17

Study: Q4 2016 holiday-themed emails may produce lower open rates, but generate higher conversions than business-as-usual emails

Yes Lifecycle Marketing study finds brands sent 14.5 percent more emails to subscribers in Q4 2016 than in Q3 CHICAGO (July 26, 2017) – Despite experiencing lower open rates than business-as-usual (BAU) emails (14.6 percent), holiday-themed emails sent in Q4 2016 often resulted in higher conversions, according to a new study from Yes Lifecycle Marketing. […]

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Yesmail360i - 7.17.17

MAG Retail Group Selects Yes Lifecycle Marketing’s Cross-Channel Marketing and Analytics Platform Yesmail360i

Solution enables largest aftermarket online retailer of motorcycle parts and accessories to improve customer experience across all retail touch points. Chicago, IL. (July 17, 2017) – Yes Lifecycle Marketing today announced that MAG Retail Group has selected its cross-channel marketing and analytics platform, Yesmail360i, to activate and optimize meaningful customer connections. Yes Lifecycle Marketing’s Yesmail360i […]

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Millennials - 7.7.17

Data: Four Out of Five Millennials Purchased From Amazon in the Past Month

In advance of Prime Day, New Yes Lifecycle Marketing data reveals millennials shop more frequently on Amazon than any other generation CHICAGO (July 10, 2017) Millennials are buying from Amazon at a higher rate than their older or younger generational counterparts, with 79 percent reporting a purchase within the past month, according to a new […]

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