News & Press

Transactional Data - 7.6.17

Infogroup launches mGen — a data-driven programmatic digital marketing solution

Omaha, NEB. (July 6, 2017) – Infogroup, the leading business and consumer data provider today announced the launch of mGen, its Marketing Genetics solution, for improved customer acquisition, retargeting and reactivation. Infogroup’s Marketing Genetics is a powerful marketing database built on transactional data from 75+ million U.S. households. Available for both display and Facebook custom […]

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Milliennials - 6.14.17

Data: More Than Half of Millennials Have a Separate Account for Brand Emails and Check It Frequently

New Yes Lifecycle Marketing data reveals email proves particularly influential in driving purchases and engaging Millennials CHICAGO (June 14, 2017) Despite 58 percent of Millennials maintaining a separate email account just for brand communication, 83 percent have made a purchase from email in the past three months. This indicates they want to receive brand emails but […]

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Yes Lifecycle Marketing - 6.12.17

NAPA AUTO PARTS Selects Yes Lifecycle Marketing’s Cross-Channel Communications and Analytics Platform Yesmail360i

Single sign-on solution enables global automotive parts aftermarket leader to harness combined power of technology, data, analytics, strategic services, and campaign execution to drive local store sales CHICAGO, IL – June 12, 2017 Yes Lifecycle Marketing today announced that NAPA AUTO PARTS has chosen Yes Lifecycle Marketing’s cross-channel marketing communication and analytics platform, Yesmail360i, consumer data, strategic agency services, and […]

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Real-Time Communications - 6.5.17

PureGym Upgrades to Yes Lifecycle Marketing’s Cross-Channel Communications Platform Yesmail360i

Solution enables Britain’s leading gym operator to harness customer data to deliver real-time communications CHICAGO, IL – June 5, 2017 – Yes Lifecycle Marketing today announced that PureGym has upgraded to Yes Lifecycle Marketing’s cross-channel marketing and analytics platform, Yesmail360i, which will enable PureGym to implement targeted lifecycle marketing programs informed by real-time customer data. PureGym, […]

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Wine Sales - 5.24.17

Portland, Ore., Ranks As No. 1 City to Celebrate National Wine Day

Infogroup raises a glass to top cities for wine retailers and wineries OMAHA, Neb. (May 24, 2017) — Wine enthusiasts looking to celebrate National Wine Day on May 25 should look no further than Portland, Ore., according to data from leading business data and analytics provider Infogroup. To determine the top U.S. cities for wine […]

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Yesmail360i - 5.16.17

Data: Number of New Email Subscribers Grew 30 Percent in the Past Three Years

Q1 2017 data from Yes Lifecycle Marketing reveals consumers are joining brands’ mailing programs more than ever but fail to engage past initial sign ups and opens CHICAGO (May 16, 2017) — New subscribers now make up an average of 6 percent of marketers’ subscriber bases, up 8 percent year-over-year (YoY) and 30 percent over […]

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