News & Press


Data: 9 in 10 Marketers List Email as One of their Top Priorities for 2018

New Yes Lifecycle Marketing report finds that marketers are prioritizing email, website, and social channels in 2018, but overlooking the in-store experience CHICAGO – January 30, 2018 – According to a new study from Yes Lifecycle Marketing, 89 percent of marketers listed email as one of their top three priorities in 2018, indicating that email […]

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Data: Contrary to Consumer Preferences, 41 Percent of Marketers Don’t Personalize Content Based on Consumers’ Age

New Yes Lifecycle Marketing report finds that nine out of ten marketers need help improving their personalization strategy CHICAGO (January 8, 2018) – According to a new study from Yes Lifecycle Marketing, two in five marketers don’t tailor their initiatives to audiences of different age groups, thus missing on substantial engagement opportunities as consumers demand […]

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Infogroup Data Solutions welcomes back Omaha Steaks to its Data Management and Insert Acquisition divisions

Expanded relationship now includes new media and audience development services OMAHA, Neb. (Jan. 2, 2018) – Infogroup Data Solutions, the leading provider of business and consumer media management solutions, announced today it has been awarded exclusive list management and insert brokerage of Omaha Steaks, the premier mail order steak and food gift company. This expands […]

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Infogroup Hires Former MeritDirect Executive for Senior Level Sales Role

OMAHA, Neb. (Dec. 14, 2017) – Leading big data, marketing services and analytics provider, Infogroup, announced today that Jeff Moriarty has joined Infogroup Data Solutions as senior vice president of Business and Media Solutions to further develop the company’s already extensive portfolio of front edge omnichannel solutions and B2B marketers served. “We view Jeff’s appointment […]

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Yes Lifecycle Marketing Launches the Yesmail360i Enhanced Customer Profile

A People-Based Data Exchange to Improve Acquisition, Activation, and Reactivation  CHICAGO (December 12, 2017) – Today, Yes Lifecycle Marketing announces the launch of its Yesmail360i Enhanced Customer Profile, which is a people-based data exchange offering marketers economical, efficient, and greater personalization at scale. No matter how advanced your marketing programs, this proprietary data profile improves […]

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Data: Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

Yes Lifecycle Marketing study finds Black Friday emails drove higher open rates, yet Cyber Monday emails boasted higher conversion rates in 2016 CHICAGO, November 20, 2017 — Despite lower open rates than Black Friday emails, Cyber Monday emails resulted in higher conversions in 2016, indicating an evolution in consumer holiday shopping habits. In a recent […]

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