News & Press

Infogroup Audience Solutions - 2.14.17

Infogroup Hires Former Publicis Executive for Senior Digital Role

OMAHA, Neb. (Feb 14, 2017). — Infogroup is pleased to announce that Gayatri Bhalla has joined its Digital team as Vice President and General Manager of Audience Solutions, where she will lead development and execution of Infogroup’s next level digital solutions. “We are very excited to have Gayatri join our Digital Solutions team. She is […]

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Yesmail360 - 1.30.17

Geiger Selects Yes Lifecycle Marketing’s Cross-Channel Communications Platform Yesmail360

Solution enables largest privately-held and managed, promotional products company to harness customer data for greater targeting and personalization  CHICAGO, IL – January 30, 2017 – Yes Lifecycle Marketing today announced that Geiger has chosen Yes Lifecycle Marketing’s cross-channel marketing and analytics platform, Yesmail360, which will enable Geiger to develop and implement targeted lifecycle marketing programs […]

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Yes Lifecycle Marketing - 1.23.17

Report: Marketers Set Sights High on Innovation in 2017

New Yes Lifecycle Marketing data reveals marketers will prioritize use of advanced channel and technology tactics in 2017  CHICAGO – January 23, 2017 – 2017 could be a landmark year for marketing innovation. With more than two-thirds of marketers citing continued growth as a priority, they know they need technology innovation to power their goals, […]

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STUDY: Boston Ranks as Top U.S. City to Stay in Shape

Infogroup data ranks U.S. cities by concentration of fitness-related businesses. OMAHA, Neb. – Jan. 17, 2017 – Boston has the highest concentration of fitness-related businesses, according to a new study from leading business data and analytics provider, Infogroup. To determine the top U.S. cities for fitness, Infogroup used its verified business database of more than […]

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Yes Lifecycle Marketing - 11.15.16

Data: Mobile Drives Over a Third of All Email-Generated Revenue for the First Time

New Yes Lifecycle Marketing data reveals the gap between mobile and desktop engagement, conversions is shrinking rapidly CHICAGO – November 15, 2016 – For the first time, mobile accounted for a third of all email-driven revenue in Q3 2016, a milestone in the shrinking gap between desktop and mobile, according to data from Yes Lifecycle Marketing’s cross-channel […]

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STUDY: Portland Ranks #1 City for Both Beer and Wine Businesses

Infogroup data ranks beer and wine cities, identifies consumer lifestyle differences  OMAHA, Neb. – Nov. 14, 2016 – Portland, OR, is the most favorable city in the U.S. for both the beer and wine industries, according to a new study [link to be added] from leading business data and analytics provider Infogroup. To determine the […]

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