News & Press

10.28.19

Police Solve 51-Year-Old Cold Case Murder Using Infogroup Data

A detective used the directories to help identify a 60-year-old woman’s killer. DALLAS, October 28, 2019 – A single consumer record in Infogroup’s Polk City Directories was the tipping point that helped South Dakota police identify the killer in a cold case murder. Rapid City Police Detective Wayne Keefe used the directories to cross-reference case […]

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10.21.19

Data: 1 in 4 Travelers Don’t Feel Adequately Rewarded for Their Loyalty to Travel Brands

Yes Marketing survey finds most people have a go-to travel brand they consider above all else DALLAS, October 21, 2019 – Nearly a quarter (25%) of travelers say they don’t feel adequately rewarded for their loyalty to travel and hospitality brands, suggesting there’s room for improvement when it comes to these brands’ retention and loyalty […]

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10.14.19

America’s Top 10 Dessert Cities: New Study From Infogroup

Ocean City, NJ, is #1, Barnstable, MA, is 2nd; Texas appears three times DALLAS — October 14, 2019 — Americans who like sweets and desserts such as candy, pastries, cakes, ice cream, and doughnuts should really consider a trip to Ocean City, NJ. To celebrate National Dessert Day today, Infogroup, a leading provider of data […]

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10.8.19

Data: Cyber Monday Emails Sent in Q4 2018 Generated Three Times the Conversion Rate of Standard Emails

Yes Marketing study finds brands sent 25 percent more Cyber Monday emails year-over-year DALLAS — Oct. 8, 2019 — Cyber Monday emails sent in 2018 generated three times the conversion rate of standard emails, at 14 percent vs. 4.9 percent, solidifying the shopping event’s status as a powerhouse for driving purchases during the holiday season. […]

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10.8.19

Infogroup Names Seasoned Harte Hanks and Epsilon Executives as EVP, Enterprise Sales, and SVP of Technology, Yes Marketing

Key hires bring deep expertise in enterprise sales and integrating best-of-breed software solutions within a partner model DALLAS — Oct. 8, 2019 — Infogroup, a leading provider of data and data-driven marketing solutions, today announced two important executive appointments: Brad Wamsley as Executive Vice President, Enterprise Sales; and Dan DeZutter as Senior Vice President of […]

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9.24.19

Data: Gen Zers and Millennials Are Twice as Driven by Travel Perks as Older Generations

Yes Marketing survey finds price is the most influential factor when selecting a travel brand DALLAS, September 24, 2019 – Gen Zers and Millennials are twice as likely as their older counterparts to consider perks as the most significant factor when selecting a new travel and hospitality brand (10% compared to 5%), according to a […]

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