News & Press


Data: Gen Zers and Millennials Are Twice as Driven by Travel Perks as Older Generations

Yes Marketing survey finds price is the most influential factor when selecting a travel brand DALLAS, September 24, 2019 – Gen Zers and Millennials are twice as likely as their older counterparts to consider perks as the most significant factor when selecting a new travel and hospitality brand (10% compared to 5%), according to a […]

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New Research: Independent Home & Garden Businesses Are Small But Thriving

Infogroup gleans insights from more than 245,000 home & garden businesses DALLAS — September 19, 2019 — Home and garden businesses tend to be smaller than other companies, single location, and have better credit compared to other businesses. Those are among the findings that Infogroup, a leading provider of data and data-driven marketing solutions, reported […]

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Study: As Data Volume Increases, So Does Data Pollution

Independent research firm finds only 4% of respondents say they do not experience any challenges when it comes to utilizing data in their marketing efforts. DALLAS — September 9, 2019 — According to a new commissioned study conducted by Forrester Consulting on behalf of Infogroup, the average amount of marketing dollars spent on customer data […]

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One In Three Americans Say They Give Money to Charity 5+ Times Per Year

Infogroup reports findings in Americans’ charitable propensities DALLAS — August 20, 2019 — Americans enjoy giving to charity — and they’re much more likely to donate to causes that impact their friends, family and communities, according to a new report from Infogroup. Infogroup asked 1,059 American adults about their charitable practices and weighted the responses […]

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Infogroup Expands Its Board with Former HomeAdvisor, Lending Tree Executives

Leading data and data-driven marketing solutions provider deepens board expertise with appointment of former CEO of HomeAdvisor / Angie’s List and former Chief Product Officer & Chief Operating Officer of LendingTree. DALLAS — August 15, 2019 — Infogroup, a leading provider of data and data-driven marketing solutions, today announced the expansion of its board with […]

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Data: More Than 1 in 4 Financial Services Consumers Are Considering Leaving Their Current Provider

Yes Marketing survey finds younger consumers are less loyal to their financial services provider than older generations

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