News & Press


Data: Consumers First Hear About New Retailers Through Friends and Family

Yes Marketing study finds that comprehensive product information builds trust with new consumers DALLAS, June 18, 2019 — For nearly half of consumers (45%), the first time they hear about a retailer they’ve never purchased from is through friends and family, according to a new study by Yes Marketing. In “The Retail Shopper’s Journey to […]

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Endeavor Business Media Consolidates Data Management with Infogroup

Leading data and data-driven marketing solutions provider to manage data and media assets and support Endeavor’s portfolio expansion strategy DALLAS—June 6, 2019—Infogroup, a leading provider of business intelligence and data-driven marketing solutions, today announced its appointment as exclusive data and media management partner of Endeavor Business Media. Endeavor Business Media is a business-to-business media company […]

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Data: Over Half of Consumers Will Pay More to Buy from a Retailer They’re Loyal to

Yes Marketing finds most people rank value/quality of products as their top driver for loyalty to retailers DALLAS, June 4, 2019 — Over half of consumers say they will pay more to buy from a retailer they’re loyal to, indicating a significant opportunity for brands to drive long-term revenue from their loyal customer base, according […]

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Yes Marketing joins forces with Adobe to provide leading technology combined with white glove agency, implementation, and program management services

Adobe to power Yes Marketing’s enhanced technology capabilities as the leading multichannel marketing service provider evolves its offering for prospective and existing customers Dallas – May 16, 2019 – Yes Marketing announced today that it is advancing its relationship with Adobe. The newly enhanced relationship will include a unique value proposition for brands who will […]

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Yes Marketing receives industry recognition from Webby Awards, Horizon Interactive Awards and the Internet Advertising Competition

The leading multichannel marketing services and technology provider honored in thirteen different award categories for their work on behalf of six clients  Dallas – May 6, 2019 – Yes Marketing today announced that its work on behalf of six clients – including Olive Garden, Choice Hotels, Spartan, and Community Coffee – has been recognized by […]

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Infogroup Signs Reseller Agreement with Plunkett Research to Build Out Market Research Data Offerings

New product offers ReferenceUSA customers deeper market research and competitive intelligence DALLAS – April 1, 2019 – Infogroup, a leading provider of business intelligence and multichannel marketing solutions, announced today that it has entered into a reseller agreement with Plunkett Research. Under the terms of the new agreement, Infogroup’s ReferenceUSA division will resell the product, […]

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