News & Press

Yes Lifecycle Marketing - 9.4.18

STUDY: Holiday marketing emails generate, on average, higher conversions than business-as-usual emails

Themed campaigns that reference specific holidays see lower open rates, but generate more conversions than BAU messages CHICAGO — September 4, 2018 — Holiday emails sent in Q4 of last year often drove higher conversion rates than business-as-usual (BAU) emails, despite generating 16.8 percent lower open rates, indicating the importance of message theme, type of […]

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Infogroup - 8.27.18

Infogroup Wins Landmark Case and Is Awarded $53.6 Million against Vinod Gupta and Database101

Jury establishes legal precedent for the copyright protection of Infogroup’s business database Omaha, Neb. – August 27, 2018 – In an Omaha-based federal court, a jury awarded Infogroup, a leading provider of data and multichannel marketing solutions, $53.6 million and found that Vinod Gupta and Database101 (DB101) as well as its various divisions, AtoZdatabases, Infofree […]

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multichannel marketing - 8.22.18

Infogroup Adds World-class Digital Talent to Expand Digital Capabilities and Accelerate Company Vision and Mission

The leading data, multichannel marketing solutions and services provider welcomes five new executives to provide clients with enhanced digital capabilities and technology innovation Omaha, NE – August 22, 2018 – Infogroup, a leading provider of data and multichannel marketing solutions, today announced the expansion of its digital services and the hiring of five new executives […]

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Yes Lifecycle Marketing - 8.13.18

Yes Lifecycle Marketing Hires Tim Smith to Expand Strategic Leadership and Digital Capabilities

The marketing solutions and services provider welcomes new executive with extensive multichannel digital expertise CHICAGO — August 13, 2018 — Yes Lifecycle Marketing, a multichannel marketing and analytics solutions provider, today announced that Tim Smith has joined the company as general manager, Digital Services. An accomplished executive and entrepreneur, Tim brings more than 20 years […]

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Infogroup Leadership - 7.23.18

Infogroup appoints Andrew Bloom to head up its Enterprise Data Solutions division

Data-driven marketing solutions provider expands digital leadership and hires top industry executive to advance company’s corporate strategy and leading edge marketing solutions Omaha, NE – July 23, 2018 – Infogroup, a leading provider of data and multichannel marketing solutions, announced today the hiring of Andrew Bloom to head up its Enterprise Data Solutions division. “The […]

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Yesmail360 - 7.16.18

PayForward Selects Yes Lifecycle Marketing to Enhance Marketing Strategy and Support Rapid Growth

The membership rewards program provider relies on Yes Lifecycle Marketing to bring transactional and marketing messages in the same platform, improve targeting and reporting capabilities and gain an understanding of the full customer journey CHICAGO – July 16, 2018 – Yes Lifecycle Marketing today announced that PayForward, an exclusive membership rewards program provider, has selected […]

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