News & Press


Data: A Quarter of Brands Sent Black Friday Emails in the First Half of November 2018 as Consumers Begin Holiday Shopping Earlier

Yes Marketing study finds holiday-themed emails sent in November 2018 drove double the conversion rates of those sent in December 2018 as Black Friday’s popularity grew DALLAS, July 29, 2019 – In Q4 2018, twenty-six percent of marketers sent Black Friday emails before November 19 and some started as early as November 1, according to […]

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Infogroup Ranks Top 10 Cities for Ice Cream: Youngstown, OH Is Tops

Unique database ranks concentration of ice-cream businesses in metropolitan centers DALLAS — July 19, 2019 — Americans looking for ice cream on National Ice Cream Day — or any other day — are lucky if they live in Ohio or Pennsylvania near Youngstown-Warren-Boardman. That’s the word from Infogroup, which dipped into its verified database of […]

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Data: Consumers’ Friends and Family Drive Awareness for Financial Services Companies

Yes Marketing survey finds that negative feedback from friends and family drives consumers away from financial services institutions CHICAGO, July 16, 2019 – Nearly half of consumers (43%), said they first heard about the financial services provider they most recently started using through a recommendation from friends or family, according to a new study by […]

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Data: Consumers First Hear About New Retailers Through Friends and Family

Yes Marketing study finds that comprehensive product information builds trust with new consumers DALLAS, June 18, 2019 — For nearly half of consumers (45%), the first time they hear about a retailer they’ve never purchased from is through friends and family, according to a new study by Yes Marketing. In “The Retail Shopper’s Journey to […]

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Endeavor Business Media Consolidates Data Management with Infogroup

Leading data and data-driven marketing solutions provider to manage data and media assets and support Endeavor’s portfolio expansion strategy DALLAS—June 6, 2019—Infogroup, a leading provider of business intelligence and data-driven marketing solutions, today announced its appointment as exclusive data and media management partner of Endeavor Business Media. Endeavor Business Media is a business-to-business media company […]

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Data: Over Half of Consumers Will Pay More to Buy from a Retailer They’re Loyal to

Yes Marketing finds most people rank value/quality of products as their top driver for loyalty to retailers DALLAS, June 4, 2019 — Over half of consumers say they will pay more to buy from a retailer they’re loyal to, indicating a significant opportunity for brands to drive long-term revenue from their loyal customer base, according […]

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