News & Press


Infogroup Executive Named Marketer of the Year by the Direct Marketing Fundraisers Association

Stephanie Ceruolo recognized for outstanding contributions to the direct marketing fundraising industry WASHINGTON, D.C. — December 11, 2018 — Infogroup’s senior vice president and general manager of Nonprofit Solutions, Stephanie Ceruolo, has been named Marketer of the Year by The Direct Marketing Fundraisers Association. She was honored at the association’s year end event on December […]

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New Report: Unconventional Email Themes Drive Engagement Beyond the Holiday Season

New Yes Marketing report reveals marketing opportunities for strong year-round engagement, despite drop in number of new and active email subscribers CHICAGO — December 10, 2018 — Unconventional email themes like National Dog Day and Tax Day in July drove significant engagement outside of the Q4 holiday season, according to data released today by Yes […]

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Infogroup expands partnership with Experian to deliver enhanced business credit reporting solutions

New feature offers customers deeper predictive insight into potential business credit risk OMAHA, Neb., Nov. 26, 2018 — Infogroup, a leading provider of data, business intelligence and multichannel marketing solutions, announced today that it has integrated Experian’s Intelliscore PlusSM V2 and payment trend summary into its popular product. This is a significant addition to […]

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‘Yes Lifecycle Marketing’ Rebrands as ‘Yes Marketing’ to Fulfill New Vision

The multichannel marketing services and technology provider executes on company vision with a new name and website CHICAGO — October 22, 2018 — Yes Lifecycle Marketing, the leading multichannel marketing services and technology provider, today announced the company will operate under the name Yes Marketing and has relaunched its website, reflecting a renewed vision on […]

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See’s Candies Signs a Multi-year Agreement with Yes Lifecycle Marketing to Extend Decade Long Partnership

The iconic candy maker continues to rely on Yes Lifecycle Marketing’s strategy, creative and analytics services as well as database and multichannel communications platforms to develop and execute integrated online and offline marketing campaigns CHICAGO – October 9, 2018 — Yes Lifecycle Marketing today announced that See’s Candies, one of the most trusted and timeless […]

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Data: Cyber Monday Emails Generate Highest Average Conversion Rate among All Holiday-themed Messages

Yes Lifecycle Marketing finds Cyber Monday emails sent day-of drive higher conversions despite spike in email volume CHICAGO — October 8, 2018 — Cyber Monday emails sent in 2017 generated the highest average conversion rates (purchase per click) among all holiday emails (9.8 percent), confirming Cyber Monday’s significant potential as a purchase driver. In its […]

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