News & Press - 6.28.18

Infogroup Sees ‘Tremendous Growth Potential’ With

OMAHA, Neb. (June 28, 2018) — Infogroup, a leading provider of data and multi-channel marketing solutions, announced today that Eric Kider has joined as general manager to further develop credit opportunities for small- and mid-sized businesses. provides in-depth information on businesses of all sizes, including small businesses, to empower people with the ability […]

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Easterseals engages Infogroup Media Solutions to manage its national donor database

Expanded partnership will leverage agency’s integrated marketing solutions to monetize data assets and enhance strategic insight Omaha, NE – June 21, 2018 – Infogroup Media Solutions, the leading provider of business and consumer media management solutions, announced today it will provide data management and fulfillment services for Easterseals, the nation’s leading service provider and advocate […]

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Yes Lifecycle Marketing - 6.13.18

Yes Lifecycle Marketing Hires Former Brierley+Partners Executive to Lead The Company’s Evolution

The multichannel marketing solutions provider welcomes new leadership to expand technology and grow its service suite CHICAGO — June 13, 2018 — Yes Lifecycle Marketing, a multichannel marketing and analytics solutions provider, today announced the hiring of Jim Sturm, president, and Gina Carfagno, senior vice president of sales, to evolve its reach and offerings, expand […]

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Yes Lifecycle Marketing - 6.11.18

Report: Marketers Who Improved Their Gmail Reputation Increased Inboxing Rates at Gmail by as Much as 97 Percent

New Yes Lifecycle Marketing analysis unveils deliverability best practices for improving Gmail reputation and inboxing rates CHICAGO – June 11, 2018 – Marketers who improved their Gmail reputation improved their inboxing rate by as much as 97 percent, according to new data from Yes Lifecycle Marketing. The data further unveiled the mailing best practices marketers […]

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Marketing EDGE - 6.5.18

Infogroup | Anne Lewis Strategies’ Sarah Newhall to be Recognized as a 2018 Rising Star Honoree

Honored for innovation, leadership, and outstanding achievement in nonprofit marketing strategy and education WASHINGTON, DC. (June 5, 2018) – Infogroup, a leading provider of data and data-driven marketing solutions, announced today Anne Lewis Strategies principal and CSO, Sarah Newhall, is among Marketing EDGE’s 2018 Rising Stars to be honored at the EDGE Awards event on […]

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Yes Lifecycle Marketing - 5.29.18

Data: Smartphone Orders Account for Half of All Email-Driven Orders and Generate a Third of All Email-Driven Revenue for the First Time

New Yes Lifecycle Marketing report reveals new milestones for smartphone usage, and finds lower email volume but higher unsubscribe rates post-holiday CHICAGO – May 29, 2018 – Email-driven smartphone performance reached a milestone in Q1 2018. For the first time, smartphones generated over 35 percent of all email-driven revenue and half of all email-driven orders, […]

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