News & Press


See’s Candies Signs a Multi-year Agreement with Yes Lifecycle Marketing to Extend Decade Long Partnership

The iconic candy maker continues to rely on Yes Lifecycle Marketing’s strategy, creative and analytics services as well as database and multichannel communications platforms to develop and execute integrated online and offline marketing campaigns CHICAGO – October 9, 2018 — Yes Lifecycle Marketing today announced that See’s Candies, one of the most trusted and timeless […]

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Data: Cyber Monday Emails Generate Highest Average Conversion Rate among All Holiday-themed Messages

Yes Lifecycle Marketing finds Cyber Monday emails sent day-of drive higher conversions despite spike in email volume CHICAGO — October 8, 2018 — Cyber Monday emails sent in 2017 generated the highest average conversion rates (purchase per click) among all holiday emails (9.8 percent), confirming Cyber Monday’s significant potential as a purchase driver. In its […]

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Data: Over Half of Consumers Ignore Retailer Emails Because of Inbox Overload

Many marketing emails are ignored even though nearly half of consumers rank email as their preferred channel for marketing communications CHICAGO — September 26, 2018 — Despite 47 percent of consumers ranking email as their preferred channel for brand communications, over half (55 percent) ignore marketing emails due to inbox overload, according to a new […]

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Infogroup Named a Leader of B2B Marketing Data Providers by Independent Research Firm

Business data and marketing solution receives highest possible score in the strategy and market presence categories OMAHA, Ne—September 25, 2018—Infogroup, a leading provider of business and consumer data and media management solutions, has been recognized by Forrester, an independent research firm, in The Forrester Wave™: B2B Marketing Data Providers, Q3 2018. The company was cited […]

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Infogroup Media Solutions Expands Client Portfolio with Seven New Account Wins

Prominent business-to-business media companies make strategic shift to maximize data value and gain access to intelligent data solutions OMAHA, Ne—September 18, 2018—Infogroup Media Solutions, a leading provider of business and consumer data and media management solutions, today announced considerable expansion of their client base over the last six months. The company acquired seven new data […]

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West Marine Extends Partnership with Yes Lifecycle Marketing to Support New Marketing Focus and Drive Growth

CHICAGO — September 12, 2018 — Yes Lifecycle Marketing today announced that West Marine, the premier retailer for boating, fishing, sailing and paddling gear, is extending its partnership with the vendor. The renewed engagement includes the use of Yes Lifecycle Marketing’s multichannel marketing communications platform Yesmail360i and the vendor’s database and analytics platform, Marketzone, which […]

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