News & Press

Yes Lifecycle Marketing - 5.29.18

Data: Smartphone Orders Account for Half of All Email-Driven Orders and Generate a Third of All Email-Driven Revenue for the First Time

New Yes Lifecycle Marketing report reveals new milestones for smartphone usage, and finds lower email volume but higher unsubscribe rates post-holiday CHICAGO – May 29, 2018 – Email-driven smartphone performance reached a milestone in Q1 2018. For the first time, smartphones generated over 35 percent of all email-driven revenue and half of all email-driven orders, […]

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Oriental Trading Company - 5.1.18

Infogroup Media Solutions welcomes Oriental Trading Company to its Insert Media Division

Expanded partnership across Infogroup divisions will provide a 360 degree solution for Oriental Trading Company OMAHA, Neb. (May 1, 2018) – Infogroup Media Solutions, the leading provider of business and consumer media management solutions, announced today it has been awarded the exclusive insert management of the Oriental Trading Company (OTC) Package Insert Program. Starting with […]

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Infogroup - 4.10.18

Infogroup Appoints Thomas Zawacki as Chief Digital Officer

New leader to drive product innovation and advanced digital transformation OMAHA, NE – April 10, 2018 – Infogroup, a leading provider of data and data-driven marketing solutions, announced today that Tom Zawacki has been named to its executive leadership team as chief digital officer. Zawacki will oversee development, planning and execution of digital strategy expansion […]

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Data Exchange - 3.27.18

Infogroup Announces Data Integration with Adobe Audience Marketplace

Enhanced consumer and business data to help users build complete customer profiles LAS VEGAS (March 27, 2018) — Infogroup, a big data and marketing company, announced during Adobe Summit 2018 that it has integrated its leading consumer and business data into Adobe Audience Marketplace, which can be leveraged in Adobe Cloud Platform. The integration will […]

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Infogroup Media Solutions - 2.12.18

AC Business Media Appoints Infogroup Media Solutions as Data and Media Management Partner

Infogroup to deliver advanced data services to industry-leading business media publisher Omaha, Neb. (February 12, 2018) — Infogroup Media Solutions, the leading provider of business and consumer media management solutions, announced today it has added AC Business Media to its client roster. AC Business Media, a prominent B2B media and business intelligence company, will retain […]

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Yes Lifecycle Marketing - 2.7.18

Data: Mobile Conversion Rate Equals Desktop for the First Time

New Yes Lifecycle Marketing report reveals milestone in mobile, identifies opportunities to optimize mobile path-to-purchase CHICAGO (February 7, 2018) — Email marketing reached a new milestone at the end of 2017. For the first time, orders per click for desktop and mobile were equivalent at 3.3 percent, according to data released today by Yes Lifecycle […]

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