News & Press

6.13.18

Yes Lifecycle Marketing Hires Former Brierley+Partners Executive to Lead The Company’s Evolution

The multichannel marketing solutions provider welcomes new leadership to expand technology and grow its service suite CHICAGO — June 13, 2018 — Yes Lifecycle Marketing, a multichannel marketing and analytics solutions provider, today announced the hiring of Jim Sturm, president, and Gina Carfagno, senior vice president of sales, to evolve its reach and offerings, expand […]

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6.11.18

Report: Marketers Who Improved Their Gmail Reputation Increased Inboxing Rates at Gmail by as Much as 97 Percent

New Yes Lifecycle Marketing analysis unveils deliverability best practices for improving Gmail reputation and inboxing rates CHICAGO – June 11, 2018 – Marketers who improved their Gmail reputation improved their inboxing rate by as much as 97 percent, according to new data from Yes Lifecycle Marketing. The data further unveiled the mailing best practices marketers […]

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6.5.18

Infogroup | Anne Lewis Strategies’ Sarah Newhall to be Recognized as a 2018 Rising Star Honoree

Honored for innovation, leadership, and outstanding achievement in nonprofit marketing strategy and education WASHINGTON, DC. (June 5, 2018) – Infogroup, a leading provider of data and data-driven marketing solutions, announced today Anne Lewis Strategies principal and CSO, Sarah Newhall, is among Marketing EDGE’s 2018 Rising Stars to be honored at the EDGE Awards event on […]

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5.29.18

Data: Smartphone Orders Account for Half of All Email-Driven Orders and Generate a Third of All Email-Driven Revenue for the First Time

New Yes Lifecycle Marketing report reveals new milestones for smartphone usage, and finds lower email volume but higher unsubscribe rates post-holiday CHICAGO – May 29, 2018 – Email-driven smartphone performance reached a milestone in Q1 2018. For the first time, smartphones generated over 35 percent of all email-driven revenue and half of all email-driven orders, […]

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5.1.18

Infogroup Media Solutions welcomes Oriental Trading Company to its Insert Media Division

Expanded partnership across Infogroup divisions will provide a 360 degree solution for Oriental Trading Company OMAHA, Neb. (May 1, 2018) – Infogroup Media Solutions, the leading provider of business and consumer media management solutions, announced today it has been awarded the exclusive insert management of the Oriental Trading Company (OTC) Package Insert Program. Starting with […]

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4.10.18

Infogroup Appoints Thomas Zawacki as Chief Digital Officer

New leader to drive product innovation and advanced digital transformation OMAHA, NE – April 10, 2018 – Infogroup, a leading provider of data and data-driven marketing solutions, announced today that Tom Zawacki has been named to its executive leadership team as chief digital officer. Zawacki will oversee development, planning and execution of digital strategy expansion […]

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