Infogroup raises a glass to top cities for wine retailers and wineries
OMAHA, Neb. (May 24, 2017) — Wine enthusiasts looking to celebrate National Wine Day on May 25 should look no further than Portland, Ore., according to data from leading business data and analytics provider Infogroup.
To determine the top U.S. cities for wine lovers, Infogroup used its verified business database of more than 15 million records to identify which metro areas are home to the most wine retailers and wineries. Once these factors were compiled, Metropolitan Statistical Areas (MSAs) with a population of 1 million or more were ranked by their concentration of wine-related businesses per 10,000 residents.
Using these indicators, Infogroup ranked the following as the top 10 wine cities:
1. Portland, OR
2. San Francisco, CA
3. Seattle, WA
4. Sacramento, CA
5. Rochester, NY
6. San Jose, CA
7. New York City, NY
8. Washington, DC
9. Hartford, CT
10. Cincinnati, OH
Not surprisingly, cities in the Pacific Northwest top Infogroup’s list. With 1.545 wine-related businesses per 10K residents, Portland proved the most favorable U.S. city for wine lovers, with San Francisco ranking second with 0.73 per 10K residents. Known for its wine country, California boasts three cities on Infogroup’s list.
Total U.S. wine sales (including imports) approached $60 billion in 2016, up 4 percent from 2015. Additionally, 2016 marks the 24th consecutive year of growth for U.S. wine sales.
“Wine lovers can be found in every corner of the country, and over the past few years, wine availability and consumption have both increased considerably,” said Rohit Chowdhury, executive vice president of data strategy and operations at Infogroup. “Infogroup’s data can assist business owners looking to expand into new markets. If the owner of a winery in northern California is hoping to open a new location this year, our data reveals that they might also find success in less obvious wine cities like Hartford or Cincinnati.”
In a previous study, Infogroup also analyzed the top cities for beer. According to Infogroup business data, wine mecca Portland also topped the list for beer-related businesses among the largest metro areas.
“Using data to reveal where a particular industry is thriving can benefit both business owners and marketers,” said Mike Iaccarino, chairman and CEO of Infogroup. “Beverage marketers, for example, can look to our data sets for more advanced and personalized targeting to reach either beer or wine lovers. Data-driven insights continue to spearhead marketing, and Infogroup’s unique layering capabilities can help marketers become leaders in their respective industries.”
Infogroup’s U.S. verified database contains more than 15 million business records and its consumer database contains more than 245 million individual consumer records. To read more about Infogroup’s full Top 10 U.S. Wine Cities data study, click here.
Infogroup is a big data, analytics and marketing services provider that delivers best in class data-driven, customer-centric technology solutions. Our data and software-as-a-service (DaaS & SaaS) offerings help clients of all sizes, from small companies to FORTUNE 100TM enterprises, increase their sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 245MM individuals and 25MM businesses, which is distributed real-time to our clients.